Description
The Digital Marketing Manager role is responsible for executing and optimizing comprehensive digital marketing strategies that align with Aledade’s goals and objectives. The position plays a key role in analyzing data to measure success and refine tactics to ensure continuous improvement.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely within the US.
\n- Develop, implement, and manage multi-channel digital marketing strategies that drive brand awareness, lead generation, and customer engagement
- Partner in the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, content marketing, and PPC
- Use analytics tools (e.g., Google Analytics, Tableau, SFDC, SEMrush, HubSpot) to track and report on campaign performance; provide actionable insights to improve future strategies
- Support budget management across various multi-channel digital marketing channels to ensure budget pacing and ROAS remains profitable, consistent and optimized
- Work closely with cross-functional teams, including Campaigns, Content, Product, and Creative, to ensure alignment and support for digital initiatives
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 6+ years of experience in digital marketing, with a strong track record of successful digital marketing management and optimization
- Proficiency with digital marketing tools such as Google Analytics, SEMrush, HubSpot, Google Ads, Facebook Ads Manager, and email marketing platforms
- Strong ability to analyze data, derive insights, and make data-driven decisions
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams
- Knowledge of healthcare industry is preferred
