Product marketing is what connects the dots between the product and the market both before and after a product launch. The Senior Manager, Product Marketing will be responsible for a.) understanding the market (demand/need), b.) shaping the product vision and go-to-market strategy, and c.) communicating the product or solution to the market. This role is the glue that binds our product strategy to the tactics we need to drive product adoption and solution demand. You will play an integral role in defining the offering, defining market positioning and messaging and organizing launches. You will regularly collaborate with product managers, business line owners, clinical leads, experience designers and occasionally external agencies; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
- Develop and maintain a deep understanding of customer personas, their decision-making process, and key engagement criteria.
- Monitor competitive activity – both direct and indirect – and adjust, update or refine the value proposition to further differentiate our products and services.
- Collaborate with internal and external stakeholders to develop resonant positioning and messaging, defining value propositions for user and buyer personas.
- Write compelling content and collateral that describes the product’s ability to meet client needs, solve market problems and/or fulfill aspirations.
- Unearth insights into customer needs and market opportunities by actively engaging with market-facing teams, presenting to clients and embedding these insights within product narratives and stories.
- Lead the planning and execution of go-to-market (GTM) strategy and product-focused marketing campaigns, including materials creation (e.g. pitch decks, talk tracks, FAQs, product guides, flyers, etc.), in collaboration with product, clinical, business, and market teams.
- Partner with product managers on quarterly roadmapping activities, planning/shaping strategic customer advisory processes, and enablement processes.
- Support technical writing, release management, and training operations for product documentation and training materials.
- Bachelor’s Degree in business, marketing, or healthcare or relevant experience
- Master’s degree, preferred (MHA, MHSA, MBA)
- 5+ years’ experience in a product strategy, product marketing, marketing or product management role with at least 2 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research), with strong preference for digital health, innovative tech enabled services or SaaS solutions serving the healthcare market
- Strategy consulting or previous product marketing experience preferred
- Experience in working directly with provider organizations, including clinicians, preferred
- Experience with B2B and/or B2C marketing
- Knowledge or background marketing cloud-based and SaaS technologies, especially in healthcare
- Knowledge of healthcare business models, including approaches to value-based reimbursement
- Knowledge of the healthcare ecosystem – the major players, the continuum of care and how it all works together to better inform your market research
- Able to execute commercialization strategies, programs, and tactics for technical products
- Strong creative skills, ability to design and create compelling pitch decks
- Ability to work collaboratively at multiple levels of the organization and across technology, business, and operational teammates and stakeholders
- Outstanding communication; strong written and verbal skills
- Demonstrate initiative, accountability, and problem-solving skills.
- Excellent written and verbal communication, organizational, and time management skills.
- Maintain a positive, customer-service-oriented attitude while working independently or in teams.
- Attention to detail and ability to articulate complex ideas cohesively.
- Strong interpersonal and management skills for effective collaboration across organizational levels.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of payers, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives, and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays
12 weeks paid Parental Leave for all new parents
6 weeks paid sabbatical after 6 years of service
Educational Assistant Program & Clinical Employee Reimbursement Program
401(K) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
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