The client is the go-to resource for learning about the DePIN (Decentralized Physical Infrastructure Networks) ecosystem, a prime example of real-world value creation in web3. DePINs have the potential to transform traditional industries by empowering participants to shift from being passive profit sources for a few stakeholders to becoming active managers and profit-makers of societal infrastructure. The client believes this is the future of crypto and its path to mainstream adoption. They have developed a platform to nurture and expand this space, making it accessible to everyone—from everyday individuals seeking passive income to builders, investors, and dedicated crypto enthusiasts. This platform aims to simplify discovery and monitoring of the DePIN ecosystem in the most efficient and user-friendly way possible.
The client is looking for an experienced Copywriter to join their dynamic team. As a Web3 Copywriter, you will be responsible for writing and researching blog posts on specific topics within the Web3 and cryptocurrency space. Your content should be engaging and tailored to what the consumer wants to read, ensuring that each piece is something people look forward to opening every week. You don't need to be highly technical, but you must be adept at conducting thorough research and translating complex topics into accessible and interesting content.
Responsibilities
- Write well-researched and engaging blog posts on various Web3 and cryptocurrency topics.
- Conduct research to gather accurate information and insights on assigned topics.
- Understand the target audience and create content that aligns with their interests and needs.
- Produce content that is engaging and keeps readers looking forward to weekly updates.
- Ensure all content is written in excellent English and meets high standards of readability and quality.
- Apply SEO best practices to increase content visibility and reach.
- Repurpose newsletter content into blog posts to maximize content utilization.
- Stay updated on industry trends and developments to create relevant and timely content.
- Ideally, a crypto native or someone with a strong interest in cryptocurrency and Web3 technologies.
- Proficiency in using storytelling and psychological principles to craft compelling narratives that actively engage the audience.
- Expertise in writing content optimized for conversions, driving reader action and engagement.
- Comfort and fluency in utilizing AI tools to enhance and streamline copywriting processes.
- Proven experience in copywriting, with a portfolio showcasing engaging, high-quality content.
- Strong research skills with the ability to quickly learn and write about new and complex topics.
- Fast learner capable of producing high-quality, readable content efficiently.
- Excellent command of English, both written and verbal.
- Solid understanding of SEO principles and their application in content creation.
- Ability to create content that resonates with the audience, fostering engagement and driving reader interest.
