At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.
Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.
Be Present. Be You. When you can truly be there, you feel free.
We are a fast-growing, innovative functional tonic brand, dedicated to offering health-focused beverages that support well-being and vitality. Our products are distributed through a variety of retail channels, including independent retailers and national chains. We are seeking a results-oriented Director of Trade Marketing to spearhead our trade marketing strategy and drive our business growth across all channels.
Key Responsibilities:
Develop and Lead Trade Marketing Strategy
Craft and execute a robust trade marketing strategy tailored to diverse retail channels.
Focus on driving product awareness, engagement, and sales across various retail environments.
Brand Management in Retail
Ensure that the brand is consistently represented in stores, maintaining high standards of presentation and adhering to brand guidelines.
Collaborate with the marketing team to align in-store efforts with broader brand campaigns.
Channel Partner Collaboration
Build and maintain strong relationships with key stakeholders across all retail channels. Collaborate with independent retailers, regional accounts, and national chains to ensure optimal execution of marketing initiatives and product placements.
Promotions and In-Store Activation
Design and implement trade promotions, in-store activations, and point-of-sale materials to drive product awareness and sales performance.
Partner with sales teams to ensure alignment on campaign execution and goals.
Market & Competitive Analysis
Monitor and analyze market trends, consumer behavior, and competitor activities across various retail channels.
Use insights to inform trade marketing strategies and ensure competitive positioning.
Sales Support and Collaboration
Work closely with the sales team to develop tailored trade programs that meet the specific needs of key accounts.
Provide sales tools, promotional materials, and data to enhance their effectiveness in the field.
Professionalize Sampling Programs
Lead the development of a structured and scalable sampling program to increase trial and consumer adoption.
Ensure that sampling initiatives align with brand strategy and deliver measurable results.
Budget Management
Oversee trade marketing budgets, ensuring efficient allocation of resources and maximizing ROI from marketing activities and promotions.
Reporting and KPIs
Track and report on the performance of trade marketing initiatives, ensuring all activities are data-driven and aligned with company objectives.
Measure success through key performance indicators (KPIs) such as sales growth, product visibility, and promotion ROI.
New Product Launches
Lead trade marketing efforts for new product introductions.
Develop strategies to gain traction and shelf space in diverse retail channels.
Qualifications
Minimum of 7 years of trade marketing experience, ideally in the beverage industry.
Experience working with a variety of retail channels, including independent retailers, regional accounts, and national chains.
Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
Proven ability to develop and execute effective trade marketing strategies.
Strong analytical skills with the ability to interpret data and trends.Excellent communication and negotiation skills.
Ability to work cross-functionally with sales, marketing, and external partners.
Strong project management skills and the ability to manage multiple priorities.
