Description
Social media is critical to building brand love and affinity through customer experience as brands continue to invest in deep, long-term relationships. Bounteous seeks an experienced social media specialist to help our client partners build those customer bonds.
\n- Contribute to and learn from an international team of social media experts
- Lead development of social media editorial calendar and implement social media strategy; playbooks
- Responsible for creating and developing social media concepts for both paid and organic social campaigns
- Contribute to creative development, which may include copywriting and light content creation
- Develop KPIs to measure performance against strategic goals and optimize content over time
- Participate in community management; sharing best practices and monitoring channels
- Reliably and accurately schedule social media content, ensuring quality and brand guidelines are met across all posts
- Maintain advanced proficiency with native channels and social media management tools
- Educate the client and internal teams on social media marketing best practices
- Pull social media analytics, build monthly reports, and turn data into insights
- Add to Bounteous' social media and social strategy thought leadership
- Participate in guiding client visioning for how social channels should mature and the client's social goals
- 4+ years of social media experience
- Confidence to lead, implement and optimize social media strategy for a brand(s)
- Unquenchable curiosity and passion for social platforms and trends
- Robust hands-on experience with social media channels and social media management tools
- Examples of designing social media monitoring and community management strategy may be required
- Experience with social listening tools, report building, and delivering insights
- Experience with social commerce is a plus
- Global marketing experience is a plus
- Agency experience preferred