CrossFit is looking to hire a Social Media Manager to join our Marketing Team. You will play a pivotal role in shaping and executing CrossFit’s social media strategy. You will also oversee CrossFit's social media presence, driving engagement, and developing innovative campaigns to enhance the brand.
RESPONSIBILITIES:
●Social Media Strategy:
○ Execute a comprehensive social media strategy aligned with the overall marketing objectives and brand goals.
○ Lead the development of integrated social media campaigns that drive brand awareness, engagement, and conversion.
○ Stay updated on evolving industry trends and emerging social media platforms to keep the company at the forefront of innovation.
●Content Development & Management
○ Oversee the creation of compelling and on-brand content for various social media platforms.
○ Collaborate across teams to ensure consistent messaging and brand representation across all social channels.
○ Utilize data and analytics to optimize content performance and adjust strategies as needed.
●Community Engagement
○ Foster a strong and engaged community across social media platforms, responding to comments, messages, and mentions promptly and positively.
○ Implement strategies to encourage user-generated content and community participation.
● Analytics & Reporting
○Utilize analytics tools to measure the performance of social media campaigns and provide detailed reports to key stakeholders.
○Identify key performance indicators (KPIs) and implement strategies to improve social media metrics continuously.
●Collaboration & Cross-Functional Engagement:
○ Collaborate with cross-functional teams, including marketing, content creation, and product development, to ensure social media strategies align with overall business objectives.
○ Work closely with influencers and partners to amplify the brand's reach and impact.
KNOWLEDGE, AND SKILL:
● Strong understanding of social media platforms, trends, and best practices.
● Demonstrated experience in developing and implementing successful social media campaigns.
● Ability to be an effective decision-maker in high-pressure situations
● Experience with CMS platforms (e.g. Iconik, Google Drive), and SMM platforms (e.g. Sprinklr, Khoros, Later).
● Excellent analytical skills with the ability to interpret data and provide actionable insights.
●Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
● The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team
● Passion for fitness and a genuine interest in the CrossFit community and industry.
EDUCATION/EXPERIENCE:
● Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus.
● Proven experience (3-5 years) in social media management, preferably within the sports or health and fitness industry.
WHAT WE OFFER:
● Rich Medical, Dental, and Vision plans
● Discretionary Paid Time Off – empowering you to unplug whenever and however you need to
● Flexible spending account and 401(k) with employer matching - vested on day one
● CrossFit Gym Membership Reimbursement
● CrossFit Courses Benefit
● Partnership Perks
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