Description
This role is responsible for designing inspiring and effective digital content that increases customer engagement, trial, cross-sell, and loyalty across Curology and Agency brands. This role will be a key partner on the Creative team to build content that drives our Email Marketing strategy across our brands, aimed at improving retention and loyalty.
This role will serve as a deep collaborative partner with our Lifecycle Marketing team, to ensure the brand creative vision is carried out through digital and email. This is a great opportunity to work on a consumer-driven, skincare brand and own driving content that touches our consumer across all points of their skincare journey.
- Design conversion-focused email creative for various lifecycle marketing efforts, including campaign-based emails, evergreen and drip campaigns
- Create digital content optimized to achieve key performance metrics, such as click-through and conversion rates
- Review and interpret creative briefs, quickly translating to creative that aligns with the strategy, collaborating closely with the Director of Lifecycle and Senior Creative Director.
- Develop original concepts with a fresh visual design approach, informed by current performance and market trends
- Create strong visual design with nuanced understanding of Curology and Agency brands and the beauty/skincare landscape with on-brand graphics (layout, typography, composition)
Requirements
- 3+ years of experience as a digital graphic designer in creative in-house environment
- Knowledge and insight around design best practices within an email template (ie: live text vs embedded design content)
- Relevant industry experience in subscription, beauty, or DTC strongly preferred
- Solid portfolio of work that displays your design chops, including an exceptional design sensibility (typography, layout, and prototyping) and experience designing for the entire consumer journey
- Advanced knowledge of Adobe Photoshop, Illustrator, InDesign, Figma, and/or other relevant design tools
- Added bonus if you have CSS and HTML experience!
- Passionate Designer - obsessed with best practices and trends, with a keen understanding of how eye-catching visuals can strategically align with business objectives
- Attention to detail, with a strong ability to organize graphic layouts based on messaging hierarchy
- Strong collaborator working closely with internal team members across design, product development, brand managers, marketing leads as well as external creative partners
- Strong, concise communicator, especially in a remote environment
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Wellness Resources
Salary Range: $80,000-$120,000
