Remote Scouter

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

WE WELCOME REMOTE APPLICANTS RESIDING WITHIN THE US.

As the SVP Analytics, you will build a cross-disciplinary team and will help unify these teams supporting greater expertise, efficiencies, strategic direction, and understanding across the agency. We are a department that specializes in turning data into relevant insight to guide media outcomes. Working with the EVP, the clients and with the agency leads on each client within the portfolio to be the industry-leading voice of analytics progress, build a team of incredible talent and improve operational efficiencies.

You will have experience in identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client. You will help to ensure data accuracy and consistent reporting by identifying opportunities to improve processes, and then driving the implementation of these solutions across the clients and agency. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in advertising media measurement, ad/mar technology and exposure to addressable identity solutions. Also, you will have knowledge of People Based Marketing, brand research, and measurement across personalization and segmentation, all broadcast and digital media, database, and web analytics, and testing methods. You have experience working with ad operations teams, with a working knowledge of new data set identification and onboarding. You should also have the expertise required to lead and continue building a creative team, and the confidence to work with our internal executive team and senior clients. You will report to the EVP, Analytics and this is a remote position.

• You will have at least 11 years relevant Media or Analytics experience
• You will be client-facing within media agencies, manage the analytics business for a portfolio of clients
• You will demonstrate expertise within the digital marketing or analytics industries
• You will be the senior-most contact for analytics, adapting to challenges and develop the skill-set of the team
• You will understand media planning and buying, with a focus on media metrics
• You will have experience with Data Visualization & Storytelling
• You will you guide the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel efficiency
• You will understand relational databases and programming languages (e.g., SQL, R, or Python)
• You will have experience with data sourcing, evaluation, onboarding and integration
• You will be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
• You will have a working knowledge of machine learning, statistical testing, regression modeling, and attitudinal surveys methods
• You will demonstrate an understanding of Ad/MarTech landscape across digital, mobile, etc. and their advantages/limitations
• You will have experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma
• Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools
• You will be proficient in a Project/Product Management, PowerPoint and Microsoft Excel
• You will guide strategic thinking and leadership for data analytics, insights and innovation
• You will help to set the vision for measurement, reporting, and analytics across all lines of business
• You will support and drive the client "test and learn" philosophy for measurement

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The anticipated base salary range for this position is $196,000-$315,260. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.