Description
Genesis is a full-service international IT company. More than 1,500 people in five countries create products for more than 200 million unique monthly users. We are one of the largest partners of Facebook, Google, Snapchat, and Apple in Eastern Europe. Our ecosystem consists of more than 15 companies and an investment fund.
EverHelp is a team of professionals creating fast-growing outsource support service for plenty of products all over the world. We are always looking for optimistic, proactive candidates who would not only possess substantial field expertise but would also empower the growth team with a relentless drive to turn ideas into actionable hypotheses and then into working business solutions. Now we're looking for an experienced Digital Marketing Manager.
The main goal of this role is to provide effective management of paid marketing campaigns, that will contribute to EverHelp's business goals of attracting new clients and ensuring brand awareness. In the future, you'll have an opportunity to grow to the Head of Marketing.
Responsibilities:
Develop, implement, and manage comprehensive paid acquisition strategies across multiple digital platforms (Google Ads, Facebook Ads, LinkedIn, etc.),Align paid acquisition strategies with overall marketing goals and business objectives,Create and oversee execution of paid campaigns, including budget allocation, targeting, ad creatives, and landing page optimization,Monitor and optimize campaigns for ROI, ensuring efficient use of budget and maximizing conversion rates,Track, analyze, and report on key metrics and campaign performance,Utilize analytics tools to measure campaign success, identify trends, and provide actionable insights,Conduct market research to understand target audiences and refine targeting strategies,Develop and manage customer segmentation to enhance campaign personalization and relevance,Collaborate with design and content teams to develop compelling ad creatives,Ensure ad content is aligned with brand messaging and resonates with target audiences,Design and implement A/B tests to evaluate ad performance and improve campaign effectiveness,Continuously optimize campaigns based on test results and performance data,Provide regular budget updates and forecasts to stakeholders,Work closely with cross-functional teams (sales, product, customer service) to ensure alignment and support for paid acquisition initiatives,Coordinate with external agencies or vendors as necessary to enhance campaign execution,Stay updated on industry trends, competitor strategies, and market changes,Adjust strategies to stay competitive and capitalize on new opportunities,Utilize digital marketing tools and platforms (e.g., Google Analytics, Ahrefs, HubSpot) for campaign management and analysis,Use insights to enhance customer acquisition and retention strategies,Pursue professional development opportunities to enhance skills and knowledge in paid acquisition,Develop and manage paid campaigns for candidate recruitment to attract top talent to EverHelp,Promote the EverHelp brand through paid digital channels to increase brand awareness and engagement.
Requirements:
3 years of relevant experience,Experience of work with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Ahrefs, HubSpot, Looker,Strong analytical skills.
Nice to have:
SEO knowledge,Experience with platforms like Clutch,Market research skills.
What we offer:
20 working days of annual paid vacation,Unlimited paid sick-leaves,Free snacks, breakfasts and lunches in the office,Friendly and highly professional teams,Performance review once per 9 months,Medical insurance and corporate doctor,Modern Apple devices.
Submit your resume and join our team!
