HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. Our goal as a business is to create a sustainable, powerful, “all things marketing” operating system that creates limitless opportunities for our customers. With over 20,000 customers, we need people like YOU to help us grow and scale even further in the coming years.
We currently have 1100+ employees worldwide, working remotely as well as in our headquarters, which is located in Dallas, Texas.
Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and, above all, encourage a healthy work-life balance for our employees wherever they call home!
Who You Are: The Sr. Manager of Performance Marketing will be responsible for leading and driving effective digital advertising strategies and optimizing campaign performance. In this role, you will lead and manage the performance marketing team to drive trial acquisitions through digital channels like Google Ads and Facebook Ads, develop and execute strategies to meet targets and optimize campaigns, and monitor key metrics to ensure continuous improvement. Collaborating closely with colleagues in the marketing team, as well as cross-functionally with Customer Success, Growth (sales and affiliate program managers), and Product teams, you will elevate customer acquisition and retention to new heights.
Your team will serve as the primary advocates for our customers, guiding them towards success and delivering relevant, compelling resources to accelerate the adoption, retention, and expansion of our products and services through marketing initiatives. The ideal candidate will bring a detail-oriented and strategic mindset, coupled with strong marketing acumen and a commitment to driving effective digital advertising strategies. You will oversee the performance marketing team and ensure seamless collaboration to drive impactful marketing campaigns and achieve business objectives. The Sr. Manager of Performance Marketing will also serve as the team lead of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels and guide the creation of content and campaigns to support the adoption and expansion of HighLevel marketing programs internally and externally.
What You’ll Bring: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
\n- Lead and manage the team to drive trial acquisitions through Google Ads, Facebook Ads, and other platforms.
- Develop and execute strategies to meet acquisition targets, optimize campaign performance, and analyze key metrics for continuous improvement.
- Oversee the Facebook community team to drive engagement, customer interaction, and revenue-generating activities.
- Ensure the Facebook group is active and positive by moderating discussions, enforcing guidelines, managing memberships, and coordinating promotional and educational efforts.
- Monitor and analyze key metrics (ROAS, CTR, conversion rates, CPA) for continuous improvement.
- Moderate discussions, enforce guidelines, manage memberships, and launch promotional and educational efforts.Lead the analytics team to track website traffic, campaign performance, and video engagement metrics.
- Analyze data for actionable insights to optimize marketing campaigns using tools like Google Analytics.
- Collaborate with cross-functional teams, including product, sales, and finance, to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns.
- Foster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team members.
- Drive key performance indicators such as trial sign-ups, campaign metrics, community engagement, and analytics accuracy.
- Stay informed about industry trends, best practices, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement.
- Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results.
- Create an ROI model to drive measurability of every action, asset, campaign to further scale spending efficiency.
- Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals
EEO Statement:
At HighLevel we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
