Description
Company : Highmark Health Job Description : JOB SUMMARY This job provides digital marketing solutions for multiple, complex projects being delivered to web, social, and mobile channels to meet marketing, product, and sales strategies. Interfaces with key business stakeholders at all levels to understand complex business problems and present analytics driven, engaging, customer-centric digital solutions to be delivered in a retail environment. Reviews and analyzes media traffic, emerging trends, and the competitive landscape and communicates the current capabilities and opportunities to project teams and business stakeholders. ESSENTIAL RESPONSIBILITIES Develop, evolve, and then communicate various digital strategy, including but not limited to web, social, and/or mobile strategy. Define engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience. Work closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serve as a trusted advisor to internal customers. Manage relationship with Digital Media Agency and collaborate with other Marketing partners to achieve business goals. Keep management informed of project activity, inter-dependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities. Manage and distill research, analytics, competitive activities, and emerging trends to support digital and media strategy. Make tactical decisions, and socializes opportunities with stakeholders. Monitor competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; set, meet, and re-evaluate key performance indicators for all projects and BAU digital capabilities. Provide analytic support to Marketing, including media analytics, marketing reporting, CRM closed loop reporting, and ROI reporting. Ensure consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience. Other duties as assigned or requested. EDUCATION Required High School Diploma or GED Substitutions None Preferred Master's Degree EXPERIENCE Required 7 - 10 years of related progressive experience in the area of specialization including experience in leading projects of varying size and complexity Preferred Digital Agency Experience Social Media Experience LICENSES AND CERTIFICATIONS Required None Preferred None SKILLS None Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office-based Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required Yes Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Pay Range Minimum: $78,900.00 Pay Range Maximum: $146,000.00 Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. EEO is The Law Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice Highmark Health is a national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Based in Pittsburgh, Pa., Highmark Health’s 35,000 employees serve millions of customers nationwide through the nonprofit organization’s affiliated businesses, which include Highmark Inc., Allegheny Health Network, HM Insurance Group, United Concordia Dental, HM Health Solutions and HM Home & Community Services. Highmark Health’s businesses proudly serve a broad spectrum of health-related needs including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative, technology solutions.
