Description
Company : Highmark Health Job Description : JOB SUMMARY This job designs, codes, and traffics digital advertising that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. This position has a keen eye for detail who works quickly and efficiently in a production role. This role requires hybrid skill sets for quick-turn projects. ESSENTIAL RESPONSIBILITIES Design original content and components based on brand standards, Adobe Creative Suite. Use software development and user experience principles and tools to design unique, interactive digital solutions that create a world everyone embraces health & engage our targeted personas. Full stack development – manipulating data to be delivered dynamically on digital advertisements Monitor and uphold consistency, as well as brand integrity across the design & development channels for all campaigns. Develop and document enterprise knowledge in the form of technical articles, and best practices when needed. Lead, influence, and champion best processes and behaviors for the Digital Marketing channel. Paving the long-term direction of moving digital marketing analytics and display execution to our in house agency, Tonic, in the future. QA all assets prior to release and approve final assets before launch. Report and optimize post launch. Challenge the status quo in analyzing existing processes, recommending improvements to optimize the digital marketing section of the agency. Implement innovative improvements for processes and software tool options that accelerate business impact & save on cost. Proactively identify opportunities to optimize the learning experience and consumption of related technologies, content/messages through relevant or innovative tactics and tools (A/B Testing, User Testing, etc.) Analyze data on live assets and call for iterations once communicated with creative leadership in the agency. Other duties as assigned or requested. EDUCATION Required Bachelor's Degree in Information Science, Communication Design, or related degree Substitutions None Preferred None EXPERIENCE Required 7 years of front-end development and ad building To Include: 7 years with HTML5/CSS/JavaScript/JSON or equivalent software to execute dynamic, changing data channels on the front end 5 years of Rich Media advertising skills trafficked in Google Advertising Programmatic Platforms (Studio, Search Ads, Analytics, Display & Video 360) Preferred 3 years prior agency experience Professional experience using technology, tools, and AI in a Marketing function LICENSES or CERTIFICATIONS Required None Preferred None SKILLS Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office-based Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Does Not Apply Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required No Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Rarely Lifting: 25 to 50 pounds Does Not Apply Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Pay Range Minimum: $67,500.00 Pay Range Maximum: $124,800.00 Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. EEO is The Law Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice Highmark Health is a national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Based in Pittsburgh, Pa., Highmark Health’s 35,000 employees serve millions of customers nationwide through the nonprofit organization’s affiliated businesses, which include Highmark Inc., Allegheny Health Network, HM Insurance Group, United Concordia Dental, HM Health Solutions and HM Home & Community Services. Highmark Health’s businesses proudly serve a broad spectrum of health-related needs including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative, technology solutions.