Overview
About the Role -
We are looking for an Account Manager II to support and drive high valued performance results for Instacart’s ad products through optimizations and upsells while communicating the value of Instacart to partners. The Account Manager is responsible for building trusted CPG relationships, maximizing advertisers value on Instacart’s platform and partnering on initiatives to elevate the team.
About the Team -
The AM Team is a collaborative, empowered and solution-oriented team focused on being customer obsessed with CPG advertisers. Account Management teams create, manage, and grow ecommerce campaigns through sharing reporting and insights with advertisers.
About the Job
- Collaborate with the Sales Team to build trusted CPG Client and Agency relationships
- Educate, engage and encourage CPG advertisers and Agencies to activate e-commerce campaigns on a world-class digital grocery platform
- Serve as the main point of contact for all post-sale activities including campaign set up, optimization, reporting and performance to achieve CPG advertisers’ KPIs
- Provide weekly reports to CPG advertisers with key recommendations to improve campaign performance
- Builds persuasive narrative to influence advertisers to implement optimization and upsell strategies to enhance campaign effectiveness
- Present compelling category and advertiser-specific business trends and insights
- Participate in cadence calls and Quarterly Business Reviews with CPG advertisers utilizing data visualization to discuss campaign insights and performance with an analytical, data-driven mindset
- Develop a deep understanding of Instacart’s evolving advertising products
About You
Minimum Qualifications
- Undergraduate college degree (BA/BS) required
- 7+ years of similar work experience
- Proven track record of building strong customer relationships
- Knowledge of paid search, display, account management, ad serving, CPG or e-commerce
- Ability to work independently, manage multiple priorities and take initiative in a high paced environment
- Succeeds in an external facing role, confidently communicates with advertisers and key stakeholders
- High attention to detail, exceptional organizational skills and creative problem solver
Preferred Qualifications
- BA/BS degree in business, advertising, commerce, digital marketing or related field is preferred
- Comfortable using Salesforce to track and optimize impact
- Comfortable pulling data from Tableau, and Mode
- Comfortable analyzing data with the ability to interpret and tell a story in a client-facing role
