Description
Overview
- In this role, you will leverage data to produce actionable insight around clients’ performance on Instacart to:
- Help them drive category and brand conversion
- Help them build a profile of the ecomm consumer for their brands
- Help Instacart’s sales team drive more advertising investment
- Become a ‘trusted advisor’ on how to win in ecommerce!
About the Job
- Lead insights for a group of CPG clients within a category and work cross-functionally with multiple sales and account management teams to:
- Identify the key business drivers for our brand partners, quantify their impact on the business, deliver business insights, and make actionable recommendations to grow the business
- Integrate consumer and customer insight to better inform targeted strategies, plans, and decisions
- Able to work both independently and collaboratively with cross-functional teams as the key day-to-day insights expert for your clients’ analytic needs
- Regularly present to various levels at the client ranging from ecommerce or brand teams up to senior CPG ecomm leadership
- Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer
- Apply the full suite of tools and metrics available against business issues including but not limited to:
- Sales, share, distribution, assortment, etc.
- Basket analytics such as cross shop, penetration, affinities, etc.
- Customer analytics such as trial/repeat, conversion, buy rate, etc.
- Go beyond the data and craft compelling storylines to engage our partners
- Lead part of a bigger project that benefits a broad group of clients beyond your immediate day-to-day responsibilities
About You
Minimum Qualifications
- Min 5+ years analytical experience, preference from within the consumer packaged goods industry or e-commerce industry
- Strong analytic / problem solving capabilities
- Leadership skills in identification of and addressing business opportunities
- Ability to draw conclusions from large amounts of data and summarize findings in concise manner which tells a story
- Detail oriented with ability to produce accurate work quickly & efficiently
- Independent worker with self-starter mentality; takes initiative
- Strong at project management
- Skills to training clients on Instacart tools and/or concepts
- Ability to comprehend and sell concepts within the context of being an advisor / partner to our cpg clients
- Strong syndicated and/or panel data knowledge
- Strong experience with Excel and/or Google Suite
- Basic knowledge of SQL required, with willingness to learn
- Ability to learn and apply different software applications
- Minimum Bachelor's degree
Preferred Qualifications
- Preference to candidates in New York City, Chicago, or Toronto areas
- Experience working with Tableau and/or Mode dashboards
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