Overview
About the Team
We are looking for a Senior Financial Analyst of Marketing to join our team. This role will be a key business partner to marketing leadership. Along with supporting budgeting and forecasting, you will help own the weekly & monthly business review processes and partner with key cross-functional stakeholders to uncover business insights and communicate learnings to marketing and finance leadership.
About the Role
As a Senior Financial Analyst, you have both the ability to operate at the lowest level of detail and consider the big picture to drive strategic and investment recommendations. You have exceptional analytical capabilities and excel in data-driven decision making. This role will report to the Senior Manager of Marketing Finance.
About the Job
- Own the weekly, monthly, quarterly and annual forecast for Incentives Marketing by leveraging cross-functional partnerships with Marketing Channel Leads and Data Science
- Serve as the direct business partner to the head of Incentive Marketing, and collaborate closely with channel leads to uncover key trends and advise on capital allocation decisions
- Improve and own the weekly business performance cadence to help identify areas where the business should double-down and inform the weekly forecast
- Partner with DS and Growth teams on customer engagement and CAC/LTV analysis to guide our acquisition and retention strategies by channel
- Evaluate new business and marketing opportunities from a finance perspective and provide recommendations to marketing and finance leadership based on ROI, payback, and strategic value
- Develop, monitor, and drive deeper understanding of our KPIs across the marketing organization and identify opportunities to improve existing reporting processes and key metrics tracking
- Ad hoc financial modeling and analysis, such as building KPI-based models and using SQL to self-serve data for analyses
About You
Minimum Qualifications
- Bachelor’s degree in Math, Economics, Finance, Business or other related field
- 4-6 years work experience in a relevant field with demonstrated financial acumen and a track record of leveraging data for business impact
- Highly proficient in advanced Excel modeling with strong attention to detail
- Basic knowledge of SQL is required
- Ability to use data to identify and quantify opportunities for growth or profitability improvement
- Demonstrated experience thinking strategically about complex business problems, developing frameworks and providing recommendations
- A self-starter with a positive attitude and ability to work in a rapidly changing environment
Preferred Qualifications
- Strategic Finance experience at a fast-paced, high-growth technology company is preferred
- Experience with marketing finance and consumer marketplaces is strongly preferred
- Experience working with Mode, Tableau, PowerBi, or similar is preferred
- Advanced SQL and data visualization knowledge is preferred
- Polished communication skills and comfort working with internal stakeholders, including senior leadership
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