Description
Luna invites an enthusiastic and motivated Content Marketing Manager to develop and execute clinical content strategies that engage target audiences, enhance brand awareness, and drive traffic and conversion rates. This role requires a creative and strategic thinker who can produce compelling content and optimize it for our digital platforms.
\n- Content Creation: Develop high-quality, informative, and engaging content for various channels and audiences including blogs, websites, social media, and email campaigns
- Content Strategy: Collaborate with marketing teams to create a content calendar that aligns with marketing objectives and campaign launches that support our patients, therapists and/or physician relations
- SEO Optimization: Ensure all content is optimized for search engines, increasing organic traffic to our website
- Analytics: Monitor content performance using analytics tools to understand user engagement and refine content strategies based on data insights
- Market Research: Stay updated with industry trends to produce relevant content and identify new content opportunities
- Collaboration: Work closely with graphic designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience
- Remote opportunity to work with various cross functional business functions
- Tech-enabled healthcare start-up to scale up- poised for growth and profound impact in the field of rehabilitative care
- Medical, dental and vision benefits on the 1st of the month following start
- Paid time off, holidays, company paid life insurance, stock options, and more!
- Bachelor’s degree in Marketing, English, Journalism, or related field
- Minimum of 2 years’ experience in content marketing, including strong writing and editing skills, with a portfolio of published content
- Experience with SEO tools and digital marketing strategies
- Proficient in content management systems (e.g., WordPress, HubSpot).Excellent organizational and project management skills
- Ability to work independently and with cross-functional teams
- Experience with data analytics and tools preferred (e.g., Google Analytics, SEMrush)
- Knowledge of graphic design basics and tools like Adobe Creative Suite preferred
- Experience in video content creation and editing a plus
- Are able to travel no more than 4x/year to Rocklin and/or Nashville offices
- Experience working in healthcare or other clinical field strongly preferred
$68,000 - $98,000 a year
Salary commensurate with experience and location.
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