Description
As a Copywriter, you will create compelling, high-converting landing page content that resonates with our technical audience and drives lead generation. You should have a solid understanding of IT services, solutions, and trends, alongside knowledge of SEO and user experience.
- Craft clear, concise, and persuasive landing page copy tailored specifically for the IT industry.
- Optimize content to improve SEO performance and drive conversions.
- Collaborate with SEO, design, marketing, and IT teams to ensure cohesive and impactful messaging.
- Conduct thorough research to understand the target audience and stay current with IT trends.
- Produce 4 to 8 landing pages per month, in addition to writing technology-related content such as case studies, social media posts, blogs, and newsletters.
Requirements
Must-have Skills / Qualification:
- A minimum of 3 years of copywriting experience.
- Proven track record of writing high-converting landing pages, particularly in the IT sector.
- Strong understanding of IT terminology, services, and solutions.
- Background in SEO, UX, and conversion rate optimization (CRO) principles is a plus.
- Exceptional writing, editing, and proofreading skills with a focus on technical content.
- Ability to manage multiple projects simultaneously and consistently meet deadlines.
Advantageous Skills:
- Proficiency with tools such as Google Analytics, SEMrush, or Ahrefs.
- Familiarity with HTML, CSS, or web publishing is a plus.
- A portfolio showcasing published articles or content.
- Knowledge of infrastructure and technologies, including Microsoft, Cisco, VMware, Dell, Symantec, Managed IT Services, Security Services, Cyber Security, and SPLUNK.
