As the Marketing & Sales Analyst, your mission is to be the driving force behind our business success. You will harness the power of data and analytics to uncover valuable insights, fuel strategic decision-making, and propel our organisation towards sustainable growth. Your keen eye for detail and analytical prowess will empower us to optimise marketing and sales performance, seize market opportunities, and stay one step ahead of the competition. With your expertise, we will navigate complex business landscapes, refine our strategies, and unlock untapped potential.
Together, we will forge new paths, make informed decisions, and achieve unparalleled success in a rapidly evolving marketplace. Join us on this exciting journey and be instrumental in shaping our future as a leader in the industry.
About us:
Nivoda is a young and energetic global team headquartered in London with offices in Mumbai, New York, Hong Kong, Johannesburg, Antwerp and Amsterdam.
We are an extremely fast-growing B2B marketplace changing how the global jewelry industry operates. We connect buyers and sellers of jewelry on our online platform and facilitate the most transparent, efficient and cost-effective way for the jewelry industry to sell and buy jewelry.
Nivoda has a rapidly growing workforce expanding into new countries with a dynamic, supportive and collaborative culture.
The company's sales have grown over 250% in the last 12 months, and the team has grown from 30 to over 400 internationally. We are a global team who can always be trusted, driven to make big and bold moves to transform a traditional industry.To know more please visit www.nivoda.net
What you’ll do:
Forecasting: Support the marketing and sales team on forecasting activity and reporting on both departments trend to forecasts on a monthly basis
Funnel Optimisation: Analyse the marketing and sales funnel, lead generation and conversion rates to sales
Attribution: Analyse the uplift generated by marketing to sales activity and effectively attribute sales credit to each piece of the funnel
Data Visualisation: Own and maintain sales and marketing dashboards
Customer segmentation: Analyse customer and financial data to identify cohorts that present key business opportunities for sales and marketing
Measurement: Support team in establishing clear measurement plans for testing and report out on test results
What you’ll need :
6-9 years of marketing & sales analytics experience
Proficiency in analysing complex datasets, extracting meaningful insights, and identifying patterns, trends and opportunities using statistical techniques and tools such as Excel, SQL, or data visualisation software.
Ability to analyse financial data, including revenue, costs, and profitability, and perform financial modelling and forecasting to support commercial decision-making.
Understanding of marketing channels, their tracking and reporting and potential impact to a business.
Strong proficiency in Microsoft Excel, including advanced formulas, pivot tables, data manipulation, and analysis. Familiarity with other analytics tools such as Python, R, or MATLAB can be an added advantage.
Ability to create accurate sales & marketing forecasts considering historical data, market trends, and seasonality.
Clear understanding and experience working on cross-channel attribution models. Bonus points if you have experience developing custom models
What we offer :
Dynamic working environment in a extremely fast growing company
Ample opportunity to grow and learn
Work in an international environment
Potential to grow into managerial role
Hybrid working environment
Flexible working
Unlimited paid leaves
Fast-paced and global working environment
