The Amazon PPC Manager & Inventory Catalog Specialist will be responsible for managing and optimizing our client's Amazon PPC campaigns to maximize ROI, Organic and Sponsored rankings, as well as overseeing and maintaining our client's product inventory catalog on Amazon. The ideal candidate will have a strong background in digital marketing, specifically in Amazon PPC, and experience in inventory management and catalog optimization. The candidate should have experience utilizing flat files and creating variations.
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Your responsibilities will include, but not be limited to:
Amazon PPC Management:
- Develop, implement, and manage Amazon PPC campaigns to drive sales and maximize ROI while growing sponsored and organic rankings.
- Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns.
- Monitor and analyze campaign performance, adjusting bids and strategies as needed.
- Create and present regular reports on PPC campaign performance, including key metrics such as CTR, CPC, and ACoS & TACOS
- Stay up-to-date with Amazon’s advertising policies and best practices to ensure compliance and effectiveness.
Inventory Catalog Management:
- Oversee the Amazon inventory catalog, ensuring product listings are accurate, complete, and optimized for search and conversion.
- Manage product data, including titles, descriptions, images, and pricing.
- Monitor inventory levels and work with the supply chain team to ensure adequate stock levels.
- Identify and resolve issues related to product listings, such as incorrect information, suppressed listings, and listing errors.
- Conduct regular audits of the inventory catalog to maintain data integrity and consistency.
- Proven experience working in Amazon marketing, with a strong understanding of the Amazon marketplace and PPC model.
- Exceptional creative skills with the ability to dive deep into brand aesthetics and create visually appealing images and compelling copy.
- Proficiency in utilizing tools such as Data Dive, JungleScout, or Helium10 for market research and analysis.
- Demonstrated ability to thrive in a fast-paced environment and deliver results under tight deadlines.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams.
- In-depth knowledge of Amazon's image and copy guidelines, as well as terms of service.
- Strong analytical skills with the ability to identify market trends, competitor strategies, and opportunities for optimization.
- Competitive salary paid in US$
- Work from Anywhere
- International Brands Exposure
- Flexible working hours
Joining our client's team as an Amazon Creative Strategist offers you the opportunity to work with diverse clients, drive impactful marketing strategies, and contribute to the success of brands in the competitive Amazon marketplace. If you are passionate about e-commerce and possess the skills and qualifications outlined above, we encourage you to apply and become part of our client's dynamic team.
