Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client, a fast-moving digital marketing agency dedicated to elevating brands through innovative social media strategies. They work across both consumer and B2B markets in the U.S. and Europe, delivering impactful results that drive brand awareness, engagement, and growth.
We are seeking an experienced and strategic Social Media Marketing Manager to lead social media initiatives. The ideal candidate will have over 5 years of experience in social media marketing, with a strong background in managing both organic and paid social media campaigns for consumer and B2B brands. You should have a proven track record of success in fast-paced agency environments, a deep understanding of U.S. and European markets, and the ability to drive results through both organic and paid media strategies.
In this role, you will oversee the development, implementation, and optimization of social media strategies, ensuring they align with client goals and deliver measurable results. You will also manage and optimize paid social media campaigns to maximize reach, engagement, and ROI.
Main Responsibilities:
- Lead the development and execution of comprehensive social media strategies, including both organic and paid media, for a diverse range of clients across consumer and B2B brands.
- Manage a team of social media specialists, providing guidance and support to ensure high-quality content and campaign execution.
- Oversee the creation, curation, and management of engaging content (text, image, and video) tailored to each platform.
- Plan, execute, and optimize paid social media campaigns, including budget management, audience targeting, A/B testing, and performance analysis.
- Analyze performance metrics for both organic and paid campaigns, generating detailed reports with insights and recommendations to optimize strategies.
- Engage with online communities and ensure timely, professional responses to comments and messages.
- Stay ahead of the latest social media trends, tools, and best practices, and incorporate them into our strategies.
- Collaborate with the creative team to produce visually compelling and impactful content.
- Conduct competitive research to identify market trends and opportunities for client growth.
- Build and maintain strong relationships with clients, ensuring their social media strategies align with their overall marketing objectives.
- Cultivate partnerships with influencers and key opinion leaders to amplify client campaigns.
- Needs to work 8am to 5pm Pacific Time.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in social media marketing, with significant experience in fast-paced agency environments.
- Proven success in managing social media strategies, including both organic and paid media, for consumer and B2B brands in U.S. and European markets.
- Strong leadership skills with experience managing and mentoring a team.
- Exceptional writing, editing, and communication skills, with a strong command of English.
- Proficiency in social media management tools and paid media platforms (e.g., Hootsuite, Sprout Social, Facebook Ads Manager, Google Ads).
- Experience with budget management, audience segmentation, and ROI analysis for paid social media campaigns.
- Ability to manage multiple projects and meet tight deadlines in a dynamic environment.
- A creative mindset with a passion for storytelling and innovative content creation.
- Experience in influencer marketing is a plus
- Remote Working for a US Company
- Exposure to new technology & trend
- Competitive Salary: 1000 - 2000 USD per month
