We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
We are seeking a visionary and strategic leader to serve as our Vice President of Corporate Marketing and Communications. You will be responsible for developing and executing comprehensive marketing communication strategies to achieve our brand and category building objectives. You will lead a talented group of individuals that form our content, creative, brand, social media, public relations, analyst relations, and internal communications teams. Your ultimate measures of success will be the strengthening of 1Password’s reputation as an enterprise cybersecurity innovator and the growth of the already considerable customer love for our brand.
In this role, you will serve as the driving force behind our brand strategy and category narrative, shaping how the world perceives and interacts with 1Password. This role transcends crafting compelling messages; it's about orchestrating a symphony of storytelling across multiple channels to captivate audiences, spark conversations, and drive meaningful connections.
1Password’s brand stands for something different. We believe that security software should make its users more productive, not inject productivity-robbing friction into their daily experience. Unlike most enterprise security software companies who build software for security administrators that is then imposed on employees, for the last eighteen years we have embraced a human-centric approach to everything from our product design North Stars to ways we engage with customers and future buyers. One of the joys and challenges you will face in this role is to build on this legacy and help our audiences understand and appreciate what sets us apart.
Reporting directly to the CMO, this is a remote role within the US or Canada.
\n- Proven experience as a VP of Marketing, Marketing Senior Director, or a similar senior role in marketing and communications, with a track record of driving growth and elevating brand affinity in public or late-stage B2B SaaS companies.
- At least 12 years of experience in leadership or senior roles across content, creative, PR, AR, social, and/or internal communications teams in B2B and B2C SaaS, preferable in companies targeting cybersecurity or IT persona.
- A deep understanding of the cybersecurity industry, trends and technologies, and the ability to construct persuasive storytelling for security and IT audiences.
- Experience leading communications through new product launches, M&A, and public financing events.
- Experience creating new software categories through product launch communications, thought leadership, category evangelism, analyst influence, and community engagement.
- A proven track record of driving measurable PR and AR results to achieve business growth objectives, elevate executive profiles, enhance the global brand reputation, or build category momentum.
- Established relationships with key reporters and tier-1 media outlets covering the cybersecurity beat.
- Experience creating a crisis management playbook, and leading crisis communications should the need arise.
- Demonstrated critical and creative thinking skills, with a fearless approach to leading both the company and your team through complex challenges.
- Excellent written and verbal communication skills, with a gift for storytelling.
- Passion for innovation and a relentless drive to push the boundaries of what's possible.
- Exceptional leadership skills with an ability to inspire, develop, and lead a world-class team.
- A Bachelor’s degree in Marketing, Communications, or a related field is required; a Master’s degree is preferred.
- Strategy: Develop and execute the corporate communications strategy. Align the Corporate Marketing and Communications mission, structures, methods, and resources to achieve ambitious company objectives.
- Team Building: Hire, develop, retain, and nurture exceptional, versatile, diverse, and intrepid talent.
- Content: Deliver engaging short-form and long-form content that educates our target buyer persona and positions 1Password as the superior solution to their critical challenges.
- Creative: Lead our visual storytelling with compelling designs, illustrations, still and motion graphics, and videos.
- Brand: Elevate our brand, drive market leadership, and foster robust engagement with our target audiences.
- Public Relations & Communications: Develop a strategic communications plan to guide PR efforts to achieve 1Password’s short-term and long-term category creation and reputation elevation objectives, build executive leadership platforms, and handle crisis communications should the need arise.
- Analyst Relations: Educate industry analysts on 1Password’s category vision, product capabilities, and competitive differentiation, and gain positive coverage and rankings in analyst reports.
- Social: Develop and execute the social media strategy for each persona and channel.
- Internal Communications: Champion internal communication initiatives to foster a sense of belonging, purpose, and alignment among all 1Password team members.
- Measurement and Experimentation: Monitor and analyze marketing performance metrics to drive continuous improvement.
- Budget and Partnership Management: Oversee the corporate marketing budget and manage key agency and service provider partnerships, ensuring that teams have the support they need to achieve their objectives while also maximizing the impact and ROI of spending.
USA-based roles only: The Annual base salary for this role is between $254,000 USD and $344,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The Annual base salary for this role is between $233,000 CAD and $315,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> 👶 Maternity and parental leave top up programs
> 👟 Wellness spending account
> 🏝 Generous PTO policy
> 💖 Company-wide wellness days off scheduled throughout the year
> 🧠 Wellness Coach membership
> 🩺 Comprehensive health coverage
Growth and future
> 📈 Employee stock option program for all full time employees
> 💸 Retirement matching program
> 💡 Training budget, 1Password University access, and learning sessions
> 🔑 Free 1Password account (and friends and family discount!)
Flexibility and community
> 🤝 Paid volunteer days
> 🌎 Employee-led DEI&B programs and ERGs
> 🏠 Fully remote environment
> 🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this your Talent Partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
Candidate Privacy Notice
When you apply for a position, refer a candidate, or are being considered for a role at AgileBits, Inc. (dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background.
Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact [dpo@1password.com].
When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how we use or process your information, or if you would like to ask to access, correct, or delete your information, please contact our privacy team at [dpo@1password.com] or through 1Password Support.
