Performance Marketing Director – Canada
Location: Hybrid or Remote in UK
PetLab Co. is the world leader in the DTC pet supplement market, with 40%+ USA market share, 9-figure revenue, and rapid, profitable growth with ambitious plans for global expansion. We’re seeking a highly skilled hands-on Performance Marketing Director to lead the charge in the Canadian market, leveraging deep experience in paid social, paid search, and other acquisition channels to achieve aggressive revenue and customer acquisition targets.
This is a role for someone who thrives on end-to-end ownership, is obsessed with driving results, and has an innate ability to combine analytical rigor with creative strategy. You'll manage campaigns from A to Z – from planning and execution to optimization and profitability – with the support of a talented team.
So, if you love 100% owning your performance marketing campaigns from A-Z, not just the media buying aspect, but being accountable to ensure media, creative, conversions, etc. are all dialed in, and…
- You’re extremely analytical with the ability to quickly detect patterns in data…
- You’re deeply experienced in the nuances of direct response video ads…
- You have a knack for collaborating with creative teams to get the video ads just right…
- You know how to synergize ads with congruent landing pages to maximize CVR and AOV…
- You’re comfortable managing an omnichannel budget and P&L...
- You’re completely addicted to all thing performance marketing and can’t get enough of it…
… then please keep reading as you may be the perfect fit.
Who Will You Report Into?
Hi, my name is Matt Davies, co-founder & CMO at PetLab Co., and I need your help. Since launching in 2018, PetLab Co. has rapidly become the leader in DTC pet supplements thanks to our data-driven approach to acquisition, rigorous conversion funnel optimization, and innovative products.
We’ve built an efficient, collaborative team with a culture that prioritizes high performance and rapid learning. However, we need an experienced marketer to take ownership of our Canadian market and further capitalize on its growth potential. This is a high-impact role where you will be instrumental in driving revenue and customer acquisition while managing profitability to meet our ambitious goals.
What’s the Ideal Candidate’s Background?
We’re looking for a seasoned marketer who thrives on data, creativity, and ownership. You have experience managing significant ad budgets and understand how to synergize media buying with creative and conversion optimization. You’re strategic, but you also love rolling up your sleeves to execute and iterate.
Your experience spans direct response marketing, paid social and search strategies, creative ideation, and P&L management. You know how to leverage analytics to optimize campaigns and scale winning strategies while collaborating across teams to ensure seamless execution
What’s It Like Working at PetLab Co.?
PetLab Co. fosters a culture where the best ideas win, regardless of where they come from. We prioritize rapid learning and collaboration, creating an environment where every team member is empowered to make an impact.
Here’s what you can expect:
- Clear Reporting: Our standalone data analytics team delivers accurate and timely insights so you can focus on making data-driven decisions.
- Collaborative Team: No silos here – we all pitch in to solve problems and seize opportunities.
- Scientific Rigor: An experimental mindset underpins everything we do, from campaign testing to creative optimization.
- Variety of Challenges: With our rapid growth, no two days are the same – new opportunities and challenges keep things exciting.
- Refreshing Autonomy: Expectations are high, but you’ll have the autonomy to determine how best to deliver results.
How Will Your Time Be Spent?
Here’s an approximate breakdown of how you’ll spend your time driving consistent, profitable scale:
- 25% Creative Collaboration: Partnering with creative teams to develop and test impactful ad concepts.
- 25% Execution: Hands-on management and optimization of campaigns across Meta, Google, and other platforms. This would involve producing engaging ad copy, structuring and building ad campaigns from scratch and monitoring their performance real time.
- 25% Analysis: Diving into campaign data to uncover actionable insights and inform strategy.
- 25% Strategy: Identifying new opportunities, planning campaigns, and iterating on successful initiatives.
Requirements
- 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads.
- Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
- Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data.
- Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision.
- High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly.
- P&L Management: Experience balancing revenue growth with profitability targets.
- Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results.
If this sounds like you, we’d love to hear from you. Join us in driving the next phase of growth for PetLab Co.!
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
- Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
- Generous Learning and development budget – We always want you to keep learning.
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.
- Petlab Co is an equal opportunity employer that is committed to diversity and
Important: PetLab Co. will only contact you regarding your application using the @thepetlabco.com email domain. If you receive any communications from other domains, please treat this as spam and flag accordingly.
