Join the Solar For All Revolution!
The PosiGen Channel Marketing Manager will help build PosiGen’s accelerating Channel growth through daily management, programming and campaign planning for all B2B partner and customer engagement touchpoints. This position will be responsible for planning, executing and analyzing key metrics essential to managing partner engagement and growth performance. This position will also have oversight of Direct Sales monthly planning calendars, creative development and tool development. This dynamic role will work across the organization with high visibility to senior leadership. Your work will touch all aspects of internal and external communications for the brand and Channel team. This role requires an individual to be detail-oriented, deadline driven and possess strong leadership skills while having fun in a dynamic environment.
Candidates should have specific experience with helping manage lead generation sales workflows and responsibilities that include budgeting, measuring performance and planning.
This position is open to candidates legally authorized to work in the United States and residing in the following states: AZ, CA, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, MA, MI, MS, NC, NH, NJ, PA, RI, SC, TN, TX, UT, & VA.
Required travel up to 25%.
Essential Job Functions
- Help build channel brand strategy and brand voice across multiple platforms as attached to ROI and as it complements Direct Sales strategy
- Own Channel creative development for all materials (digital and analog)
- Propose new budgets and resources for approval by ELT
- Support weekly online reviews for current channel partners and customers by partnering with Customer Care and Operations teams to track customer comments through to resolution
- Support Marketing team with new creative executions and ideation
- Manage existing library of approved materials for distribution
- Ideating, researching, and presenting concepts for new creative
- In partnership with sales build owned and operated campaigns with intent to drive qualified traffic
- Support Channel Marketing leadership in managing direct reports, partner agencies and other vendors
- Train PosiGen staff, advocates and partners to understand and embrace Channel proposition
- Opportunity to extend into additional marketing team needs for brand communications and digital deliverables
Competencies
- Excellent verbal, presentation and written skills
- Ability to perform research and analysis
- Campaign planning experience
- Social media content creation
- Familiarity with media planning and measurement
- Excellent organizational skills
- Must be self-motivated
- Must be detailed oriented
Education/Experience
- Bachelor’s degree
- 3+ year solar industry experience, B2B or Channel Experience required
- Experience with Microsoft Office Suite, HubSpot, Canva, Salesforce, and Google Workspace
- Preferred, but not required, experience with Adobe Illustrator, Photoshop, and InDesign
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Must be comfortable standing and walking for long periods of time
- While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
- The employee is occasionally required to sit, climb, balance, stoop, kneel, crouch or crawl. The employee must be able to lift and carry up to 40lbs for short periods of time.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
About PosiGen
PosiGen is a people-centric, rapidly growing residential solar company committed to making Solar For ALL a reality. We aim to simplify solar, improve home efficiency, and generate opportunities for the underserved through our first of its kind, no credit check, guaranteed savings solar leasing program.
As employees at PosiGen, we are passionate about furthering our mission of Solar For ALL. At PosiGen, we celebrate the individual and foster an environment where employees can be their true self. We strive to live every day by our values:
- Act with Integrity
- Be Humble, Be Kind
- Collaborate and Seek to Understand
- Deliver on our Promises
- Engage Passionately
PosiGen is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other factor protected by applicable federal, state or local laws. Individuals who require reasonable accommodations under the Americans with Disabilities Act in order to participate in the search process should notify the Office of Human Resources.
