We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
The Growth Marketing Manager - B2B2C Partnerships will play a critical role in developing and executing integrated marketing strategies that target both business clients (healthcare providers, payers, systems integrators) and end consumers (patients, employees). This person will be responsible for driving consumer adoption and engagement within key payers, brokers and employers. This position requires an understanding of both B2B and B2C marketing tactics, as well as the unique challenges of the healthcare technology space.
Required Qualifications
5+ years of experience in B2B2C marketing, with a proven track record of successfully marketing healthcare tech solutions to both business and consumer audiences
Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field. MBA or other advanced qualifications are a plus
Strong knowledge of both B2B marketing techniques (e.g., account-based marketing, partner marketing, sales enablement) and B2C marketing techniques (e.g., consumer engagement, content marketing, brand loyalty)
Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
Ability to translate complex technical solutions into simple, compelling messaging
Strong analytical skills with a data-driven approach to campaign optimization
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience in healthcare IT, health tech, or SaaS marketing
Knowledge of customer journey mapping and user experience design
Familiarity with healthcare regulations (e.g., HIPAA, HITECH, GDPR) and industry-specific compliance requirements
Experience collaborating cross-functionally in a fast-paced environment
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Discounted programs: Fetch, SmartSpend, Ladder, SoFi
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
