We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
At Rula, we're looking for a Lifecycle Marketing Manager who’s excited to shape the future of provider engagement and acquisition. In this role, you'll be at the heart of our marketing efforts, driving impactful, personalized campaigns that reach mental health providers across multiple channels. You’ll collaborate with dynamic teams in product, sales, and clinical to optimize every step of the provider journey—making sure our communications are seamless and effective. If you’re passionate about using data to inform strategy and love the idea of creating meaningful growth for both providers and the patients they serve, this is the role where your work will truly make a difference. The ideal candidate will thrive in our collaborative, mission-driven culture, where creativity, innovation, and measurable impact go hand in hand.
Required Qualifications
4+ years of experience in a B2B lifecycle or retention marketing role, with a proven track record of driving engagement and acquisition through multi-channel campaigns.
4+ years of experience collaborating with sales teams to manage and optimize the MQL to SQL handoff process, with a strong understanding of lead scoring and sales funnel dynamics.
Hands-on experience with marketing automation platforms (e.g., Iterable, Salesforce, HubSpot), including the ability to set up, automate, and optimize campaigns.
Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance.
Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail.
Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Sales, and Provider Success.
Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment.
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience working in a healthcare, mental health, or marketplace environment
Proven experience developing and refining lead scoring models to improve the quality and efficiency of the MQL to SQL handoff process.
Familiarity with state-level or regional marketing strategies, particularly in adjusting acquisition efforts to meet localized demand and supply needs.
Proficiency in SQL or experience working with large datasets to pull insights and drive data-informed marketing strategies.
We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive
100% remote work environment from anywhere in the US
Competitive pay and benefits that don’t change based on location
Health benefits: medical, dental, vision, life, disability, and FSA/HSA
Access to our 401(k) plan
Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care
Paid parental leave
Employee Assistance Program (EAP)
Stipend to ensure your home office sets you up for success
Quarterly department stipend for team building or in-person gatherings
Wellness events and lunch & learns spanning many topics
Our Team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
