Description
Job Summary:
We are seeking a dynamic and creative Web Developer/Digital Marketer to join our team. The ideal candidate will combine technical proficiency in web development with a strong understanding of digital marketing strategies. This role involves developing and maintaining websites, implementing SEO best practices, creating engaging content, and executing marketing campaigns to drive online traffic and business growth.
Key Responsibilities:
Web Development:
Design, develop, and maintain responsive websites and web applications.Optimize website functionality for improved performance and user experience.Conduct regular website testing, troubleshooting, and updates.Ensure websites adhere to SEO best practices, including proper coding, meta tags, and content structuring.Collaborate with design and content teams to implement creative and functional website features.
Digital Marketing:
Develop and execute digital marketing strategies to improve online visibility and lead generation.Implement SEO, SEM, and PPC campaigns to drive website traffic and conversion rates.Manage and monitor social media platforms, creating and scheduling engaging content.Create and distribute email marketing campaigns to nurture leads and retain customers.Track, analyze, and report website and campaign performance using tools such as Google Analytics, Search Console, and social media insights.Optimize content and campaigns based on data-driven insights.
General:
Stay up-to-date with industry trends, tools, and emerging technologies in web development and digital marketing.Collaborate with cross-functional teams to align marketing initiatives with business goals.Assist in creating and managing content calendars for web, email, and social media campaigns.
Requirements:
Education and Experience:
Bachelor’s degree in Computer Science, Marketing, Digital Media, or a related field.Proven experience as a Web Developer and/or Digital Marketer.A portfolio showcasing web development projects and/or successful marketing campaigns.
Skills:
Proficiency in front-end web technologies such as HTML, CSS, JavaScript, and frameworks (e.g., React, Angular, or Vue.js).Knowledge of back-end development (e.g., PHP, Node.js) and Content Management Systems (e.g., WordPress, Shopify).Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs) and Google Ads.Familiarity with social media marketing tools (e.g., Hootsuite, Buffer) and email marketing platforms (e.g., MailChimp).Strong analytical skills with experience in Google Analytics, Search Console, and performance tracking tools.Excellent communication and problem-solving skills.Ability to manage multiple projects and deadlines effectively.
Preferred Qualifications:
Certification in Google Ads, HubSpot, or other digital marketing tools.Experience with graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).Familiarity with marketing automation tools and CRM systems.
