Account Based Marketing Manager
Full time (40 hrs per week), Remote - Hours aligned with EDT (EG: New York)
About Us
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
Our client is the world’s leading B2B research company. They use proprietary, AI-driven search that scans 1.1 billion professionals across 140 industries to find the exact person to answer any kind of question. Their research has been cited by WSJ, Fortune, Forbes, Adweek and more. They partner with insights leaders at McKinsey, Microsoft, Salesforce and beyond to solve leading organisations' most pressing business challenges.
As Account Based Marketing Manager, you will be part of a growing team responsible for driving digital marketing strategy and planning using a P&L owner mindset to ensure channels and campaigns are driving the right business outcomes and profitability.
Responsibilities
Develop, execute, measure and optimise campaigns rooted in our business strategy to drive demand through ABM.
Campaign management across paid channels. This includes the planning, implementation, testing, and measurement of multi-channel campaigns in collaboration with the team.
Daily management, optimisation, and monitoring of demand gen channels including using tools like Demandbase and Hubspot and paid channels such as LinkedIn, Google Ads search, YouTube, Meta and more.
Own a monthly report that analyses performance data and provides insights that will guide strategy, inform spending decisions on audience, channels and ad creative.
Have a deep understanding of our target and their online behaviours, continuously using data to drive innovation and coming up with new ways to reach them and keep them engaged in content throughout all stages of the customer journey.
Prioritise and implement successful SEO strategies.
Requirments
Bachelor’s degree required
Required experience managing multiple campaigns across channels implementing an ABM strategy.
Required experience building & managing ad campaigns in Google Ads & LinkedIn, Google Analytics, and with CRM and marketing automation tools; Demandbase, Salesforce and Hubspot.
2-3 years experience in B2B services growth, demand generation, digital or performance marketing in a high-growth start up environment preferably within the technology or market research space.
2+ years of direct, hands-on experience managing paid search (SEM), organic (SEO), paid social, paid media, content syndication and other performance channels.
Demonstrated experience with campaign creation, execution, and optimization across multiple channels and geographies.
The ability to track CRT and campaign performance across multiple channels.
Strong analytical skills, and proven track record in making data-driven decisions to continually optimise performance and determine future investments.
Owned a scalable budget of at least $1mm annually across, but not limited to paid, organic, social, video, review sites, directories and more.
Able to guide and create copy for ads, landing pages, emails.
Experience briefing designers and writers to get more robust content created.
Ability to work aligned to Eastern Daylight Time (Aligned with US East Coast)
About You
You thrive in a fast-paced, high pressure environment, able to operate independently and enjoy being with the best of the best.
Strong problem solver with an analytical mind to derive data-driven insights, and drive results.
Able to make decisions in a changing environment and anticipate future needs.
You know how to find ways to easily build and pull reports that will inform decision making.
Exceptional written, oral, interpersonal and presentation skills and the ability to effectively communicate with leadership and cross functional teams.
You are comfortable working at all levels of abstraction. You enjoy big picture ideas but can also get into the nitty gritty details.
You are smart but humble and an out of the box thinker who is almost obsessed with attention to detail.
Join our team and be part of a collaborative and innovative environment where your skills and expertise will make a real impact. We offer competitive compensation, professional development opportunities, and a supportive team culture. Apply now and take the next step in your recruiting career!
At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.
