Growth Marketing Specialist (recruitment focus)
Full-time, Remote
About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
The company you will work with is a fast-growing and innovative company focused on empowering LatAm professionals by connecting them to high-paying remote jobs and unparalleled learning opportunities. Leveraging cutting-edge AI tools and comprehensive training, the company ensures a seamless and impactful experience for both its professionals and the global founders they support. Driven by a mission to unlock potential and transform remote work, the team is ambitious, forward-thinking, and dedicated to shaping the future of talent placement across LatAm and beyond.
The Role:
As a Growth Marketing Specialist, you will focus on designing and executing data-driven marketing strategies to attract top-tier talent. This role merges performance marketing principles with employer branding to create innovative recruitment campaigns. You will oversee the full spectrum of marketing channels, owning key performance metrics such as application volume and campaign ROI.
This is an opportunity for a marketing professional with a B2C background who is eager to apply their expertise to recruitment-focused growth marketing.
Key Responsibilities
Campaign Management: Plan, launch, and optimize marketing campaigns on platforms like Instagram, TikTok, and job boards to drive candidate applications.
Full-Spectrum Growth Marketing: Utilize B2C marketing strategies to promote job opportunities effectively across digital platforms.
Data-Driven Optimization: Analyze performance metrics to refine campaigns, improve funnel conversion rates, and maximize outreach impact.
Collaboration: Work with internal teams and external designers to produce engaging content and impactful visuals.
Brand Advocacy: Shape and promote the company’s employer brand to attract and resonate with top talent.
Content Strategy: Oversee content needs and manage external resources for design and production.
KPI Ownership: Track and report on campaign effectiveness, focusing on applications, cost-per-acquisition, and engagement rates.
Requirements
Marketing Expertise: 3–5 years of B2C performance marketing or growth marketing experience, preferably in a high-paced, autonomous environment.
Recruitment Campaign Experience: Familiarity with job platforms, digital advertising, and employer branding strategies.
Data Proficiency: Strong analytical skills and the ability to execute data-driven decisions.
Tools & Platforms: Experience with marketing tools, social media platforms, and CRM systems.
Ownership & Initiative: A self-starter mindset with proven ability to build processes and deliver results independently.
Collaboration Skills: Ability to work effectively with diverse, cross-functional teams.
This is your opportunity to make a tangible impact within a rapidly growing company dedicated to transforming the future of work. Join a team that values creativity, initiative, and results!
At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.
