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Marketing Coordinator
The Long Drink Company
Posted 23 days ago
Description
Location: Remote, but Boulder, CO preferred (Hybrid if in Boulder) Job Description The Marketing Coordinator will play a critical role in supporting our marketing team to execute impactful campaigns, build a strong community, and enhance our brand presence. This position is perfect for an organized and creative individual with a passion for brand-building and community engagement. You’ll collaborate across teams, work on exciting activations, and play a key role in connecting our brand with new consumers, as well as keeping our loyal fans engaged. Job Responsibilities Marketing Team Support & Organization (25%) Provide administrative and operational support to the marketing team, ensuring seamless execution of initiatives.Managing team projects in Asana and coordinating cross-functional workstreams to ensure timely execution and seamless collaboration.Manage marketing files and assets using Google Drive and Air Digital Asset Manager (DAM), serving as the go-to for organization, maintenance and accessibility.Assist in updating sales-facing marketing materials as needed to ensure accuracy and alignment throughout the year. Coordinate and lead monthly marketing updates to keep internal stakeholders informed about team achievements, ongoing projects, and upcoming initiatives.Oversee and maintain the Brand Master Calendar to keep teams aligned and informed. Trade Marketing & Activation (25%) Coordinate creative requests from Sales & Marketing teams, ensuring timely submissions and reporting updates.Coordinate with agencies or freelancers to ensure timely delivery of creative assets.Collaborate with the Activation & Partnerships Manager and regional sales teams to identify activation needs and secure event resources.Assist with on-the-ground execution at large-scale events, including setup, engagement, and content capture, as needed. Manage product seeding efforts for local influencers, event coordinators, and partners to boost brand awareness.Manage presentation of brand across e-commerce touchpoints Public Relations & Communications (10%) Track press coverage and communicate key wins to internal stakeholders.Support PR initiatives as needed, including influencer and partner outreach, to amplify the brand's visibility. Social Media & Community Management (25%) Manage social media interactions, including responding to messages, comments, and tags, and escalating inquiries when needed.Curate and share user-generated content (UGC) to strengthen community relationships.Assist in content creation with the Digital Marketing Manager, with a focus on engagement.Assist with the research and outreach for potential content creator partnerships.Monitor trends and competitor activity, sharing insights to inform strategy and enhance performance. Long Squad Ambassador Program (10%) Assist with the Long Squad program, driving community engagement through activities, rewards, and challenges.Coordinate Long Squad initiatives, ensuring strong member engagement and recruitment. Analytics & Reporting (5%) Reporting on marketing performance, community engagement, and event impact for internal stakeholders. Job Requirements Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.Excellent communication skills, both written and verbal.Creative thinker with a solution-oriented approach and strong problem-solving abilities.Experience managing social media platforms and familiarity with community management tools.Proficiency with Google Suite and Microsoft Office.Preferred: 1-3 years of Marketing and/or event coordination experience.Bonus: Experience in the alcoholic beverage or CPG industry. The salary range for this position is $60,000 - $70,000 annually, based on experience, skills, and qualifications. This role is also eligible for performance-based bonuses and a comprehensive benefits package, including health insurance, retirement plan options, paid time off, and professional development opportunities.

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