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About the Role
Our client, a WealthTech company is seeking an experienced Social Media Manager to develop and implement their Instagram strategy. The focus is on engaging the emerging affluent demographic in Nigeria through high-quality, targeted content. This role is crucial in building brand awareness, fostering community engagement, and driving growth for the company's wealth management solutions.
Responsibilities:
- Develop a comprehensive content strategy for Instagram, tailored to the emerging affluent Nigerian market
- Create and curate engaging posts, stories, and reels that resonate with the target audience
- Manage daily content publication and community engagement
- Monitor social media trends and adapt strategies accordingly
- Proven experience in social media management, particularly on Instagram
- Strong portfolio demonstrating success in managing social media for brands targeting affluent audiences
- In-depth understanding of the market, especially the interests and behaviours of the emerging affluent demographic
- Excellent content creation skills, including copywriting and visual design