Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.
Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.
Upwork is seeking an Integrated Marketing Manager to manage breakthrough integrated marketing campaigns that span the marketing funnel from brand to demand. Reporting to the Senior Manager, Integrated Marketing, the successful candidate will have strong experience in building and executing GTM strategies and full funnel integrated campaigns. This role will lead the day-to-day management of Upwork’s seasonal integrated marketing activity and calendar rollout. This role requires excellent communication skills and collaboration with cross-functional teams as well as a passion for data and insights as tools to fuel continued brand growth and stronger emotional connections to our customers.
Responsibilities:
- Manage the development and execution of go-to-market strategies to support brand strategy and build brand relevance through integrated marketing campaigns, programs, and tentpole moments that drive results at each stage of the marketing funnel
- Manage Marketing brief development, campaign planning, go-to-market planning, and oversight of execution / implementation
- Manage daily integrated marketing responsibilities, including top of week reporting, building and maintaining integrated marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely manner
- Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans
- Partner with cross functional teams from various disciplines (eg. PR, social, product marketing, lifecycle marketing, paid media, analytics) to help execute channel strategy, activations, product integration and other strategies
- Create alignment with key internal partners through consistent communication, and development of program playbooks that will help extend the brand message among both internal and external partners
- Partner with the brand & creative teams to deliver on the brand’s creative ambition
- Be an evangelist for the Upwork brand mission – understand and champion how our brand connects to campaigns
- Understand, utilize and integrate consumer and industry research to maximize impact when designing campaigns
- Collaborate with performance marketing and content teams, to deliver programs that create demand and accelerate company growth
- Manage cross-functional initiatives, bringing clarity and energy to every workstream
What it takes to catch our eye:
- 5+ years experience combined between marketing/brand agency and/or technology industry required, integrated marketing or comms strategy experience preferred
- Experienced at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief
- Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments
- Track record of successful go-to-market launches driving business success through Marketing
- An ability to build and foster positive working relationships with cross-functional marketing teams
- Extremely organized and adept at creating and sticking to timelines and driving best practices around process
- Detail-oriented and have excellent follow-through
- Proficient in Google Workspace, & Slack
- Understanding of how to leverage data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact
- Strong interpersonal and communication skills, cultivator of strong cross-functional relationships
- Strong strategic and creative thinking coupled with a passion for storytelling
- Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life
- Champion of data to help us measure success, iterate, and optimize
- Curious and resourceful self-starter, with an ability to solve problems and seek new information
- Inspires creative thinking and a “make it happen” mindset at all levels within their organization
- Strong time management and prioritization skills with the ability to manage multiple projects simultaneously
- An understanding of the different marketing channels and how to best connect with our customers in each channel
- Strong experience in prioritizing and executing tasks and projects in a fast-paced environment
- A self-starter and efficient team player that is process-driven and quality-oriented with sharp attention to detail
Come change how the world works.
At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees.
At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.
We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.
Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
