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Digital Strategist
USA Marketing Pros
Posted over a month ago
Description

Digital Strategist

Application Deadline: 14 October 2024

Department: Marketing

Employment Type: Full Time

Location: South Africa

Compensation: R40,000 - R45,000 / month



Description

Working at Anything is Possible should be a life changing experience. Bold words they know, but that's why they set up the business. Agency life should be about working on great projects, with great benefits and a healthy work life balance.

You will help AiP to delight their clients with innovative & creative solutions that cover their three business areas. With your help, they will grow the business and win new clients. They will win awards and challenge the media industry to be better

On a daily basis, you’ll be responsible for the smooth running of client campaigns. You will have the autonomy to proactively build strong working relationships with internal and external contacts whilst ensuring all your  accounts meet - and go beyond - minimum best practice  standards. 


The Role

Leading digital activity for client accounts.
Creating and developing client digital media strategies and planning supporting activity.
Create, manage and optimise campaigns across paid search, shopping, paid social, programmatic & display, digital video and audio channels.
Perform competitive analysis and identify opportunities to increase share.
Use various 3rd party and aip tools and platforms to support these activities.
Analyse data to determine the effectiveness of digital media activity on channel and wider campaign performance.
Monitor performance and track digital media KPIs against benchmarks and targets.
Follow digital media trends and news and stay up-to date with new developments and practices.
Coding and development capabilities preferable (e.g. Google Scripts, JavaScript, Python, etc); automate marketing processes and support the team in providing innovative tech solutions.
Communicating with clients to provide updates on the status of their campaigns and make suggestions to increase effectiveness when necessary.
Write report insights to scrutinise digital media performance and its contribution to client campaigns.
Play an integral role in new business pitch opportunities.


The Person

A minimum of 3 years agency experience managing enterprise paid search or paid social campaigns.
Google Certified Professional.
Google Analytics Individual Qualification (GAIQ).
Working knowledge of other digital buying platforms such as Facebook, LinkedIn, TikTok, Snapchat and Pinterest.
An understanding of the programmatic landscape.
Strong communication skills – ability to communicate effectively with clients and internal teams.
Strong data and analytics skills.
A performance driven mindset.
Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks.


Benefits Through Marketing Pros

🏡Remote-First, Flexible Work Model
🏢Shared Office Space in Cape Town
💻A Slack Community of Marketing Professionals
🌍Global Visibility
🤝Your Own South African Talent Partner
🧑🏻‍🤝‍🧑🏾Social and Training Events
📑Full-time South African Employment Contract
🧾HR, Payroll & Taxes are taken care of!

Please be sure to read our Ts & Cs before submitting your application.

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