Are you a marketing professional looking to enhance your career in the trillion dollar travel industry and help build the next-generation accommodation booking platform?
Vio.com believes that travel is the one thing that opens minds to new ideas, cultures, and ways of thinking. Our mission is to get every traveller in the world the best accommodation deal. From adventure travel and backpacking to honeymoons and family vacations, we deeply care so that every traveller can make the best-informed accommodation choice at the absolute best conditions for every trip.
To further our goal of marketing the best deals globally, we are looking for a seasoned professional to lead our Performance Marketing team. If you have a proven track record in digital marketing and building high-performing teams, this is your opportunity to play a pivotal role in shaping the future of the travel industry and becoming a key player in the company’s journey to global leadership.
This strategic and hands-on leadership role requires expertise in performance marketing channels, data analysis, and scaling campaigns across multiple markets.
This role is critical in driving growth and positioning the company as a leader in its space by ensuring that our marketing efforts are scalable, innovative, and aligned with our mission to deliver value to our customers.
What you will do:
Lead, mentor and grow a lean, high-performing marketing team, fostering a culture of innovation, collaboration, and accountability
Develop complex cross-channel marketing strategies to facilitate growth
Oversee digital marketing initiatives, including SEM, social media, programmatic, app acquisition and more ensuring alignment with company goals.
Identify opportunities for growth through testing, creative variations, and bidding strategies.
Utilize marketing technology and data analytics to optimize campaign performance
Leverage data for measurement, testing, decision-making, and prioritisation.
Stay ahead of industry trends and emerging technologies to identify new growth opportunities.
Collaborate with cross-functional teams, including brand and product development to ensure alignment of marketing efforts with broader business initiatives
Build strong relationships with external partners (e.g., ad networks, agencies, platforms)
The team:
You'll be leading the Performance marketing team, which consists of marketing and data analysts, and closely collaborating with the Brand and Product teams. The team operates within our Customer Acquisition tribe, which consists of marketers, analysts, data scientists and engineers.
Who you are:
You have proven years of experience in senior marketing roles, preferably in travel or e-commerce - using data to drive strategy and business & marketing decisions.
You have a proven track record of scaling paid acquisition campaigns across multiple channels and geographies, owning significant marketing budgets.
Having hands-on experience of navigating in a privacy-led era is a big plus.
You have expertise in leveraging analytics tools to measure campaign effectiveness, optimize performance, and drive growth.
You are aware of different attribution / measurement methodologies and have a track record applying them in practice.
You have strong analytical skills enabling you to dive deep into the data to guide strategy or prioritization decisions.
You are fluent in English.
Able to work effectively with C-suite executives, cross-functional teams, and external partners.
Experience in startup/fast-paced environments is a plus.
You are comfortable using SQL and BI Tools (Looker)
Why join us now?
We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;
The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 3 million installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;
We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;
We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.
Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.
What we offer:
Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
A great compensation package, perks and benefits (including significant stock appreciation rights);
Flexible time off (take as many holidays as you need) and a chance to work remotely;
You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
A budget for your dream home office;
Access to free mental health support via OpenUp.
We encourage people from all ethnic groups, genders, sexuality, ages and abilities to apply. If this job description resonates with you, we want to hear from you!
Please note: Although this role is remote-friendly, we are only considering candidates based in GMT-/+4 timezones to optimise team and work alignment
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