Job Posted: May 29, 2024
Location: North Americas
Hi there!
Zapier is seeking a dynamic Influencer Marketing Manager with a passion for cultivating brand awareness, boosting engagement, and driving revenue. You will report to our Director of Performance Marketing. This role involves building and maintaining relationships with influencers, sourcing talent, managing all seeding effort, and leading the affiliate program alongside the influencer team. The ideal candidate would come with experience in influencer marketing and have a book of business. If this sounds interesting to you, then read on...
About You:
You have 5+ years of experience in Influencer Marketing and/or Affiliate Program, demonstrating a track record of cross-functional collaboration to achieve team goals and KPIs.
You are skilled in building and expanding in-house influencer programs, including unpaid ambassadors and revenue-sharing models.
You have a background in leveraging automation and AI to optimize management processes effectively.
You excel in analytics, with a deep understanding of influencer social analytics for selecting and evaluating influencers to meet campaign objectives. You also understand the entire social marketing mix, including paid, organic, owned, and earned media.
You are adept at managing vendor relationships and budgets to ensure the efficient execution of influencer/affiliate programs. You enjoy project managing and collaboration with various internal teams.
You possess a strong sense of creativity and a keen eye for emerging social media trends.
You thrive on thinking outside the box and are passionate about unleashing creativity in influencer marketing strategies, constantly seeking innovative approaches to engage audiences and drive results.
You are an excellent communicator, with persuasive written and oral communication skills.
Things You’ll Do:
As the Influencer Marketing Manager, you should have a passion for influencer and affiliate culture, innovating new ideas, challenging assumptions, and balancing creativity with analytics.
You will help implement a global (US + International), cross-platform influencer marketing strategy, establishing and nurturing partnerships through organic and sponsored content.
You will lead day-to-day account management tasks, including client conversations, reviewing influencer trackers, reports, recaps, creative briefs, invoices, and budget management.
You will leverage storytelling to connect influencers with brand objectives and consumer needs, managing the development of influencer creative briefs.
You will own channel performance, representing your work to senior marketing leaders, driving the channel strategy, and owning the forecasting, roadmap, and goal-setting processes.
Stay abreast of social media trends and technologies, particularly those related to automation and AI, to keep Zapier at the forefront.
How to Apply
At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.
Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.
Application Deadline:
The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.
Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
