About the Role:
Brightline brings virtual and in-person behavioral and mental health care to families, when and where they need it. We are seeking an exceptional Senior Manager or Director, Digital Growth (Website/SEO). In this role, you will own end-to-end website and SEO strategy and execution and be responsible for growing the traffic and new users that come from our presence on organic search. You will design and implement strategies to increase organic traffic, optimize high-performing pages, collaborate with key stakeholders, and leverage data insights to drive continuous improvement.
Why You Are Excited About Us:
Strategic Mindset:
Develop and execute comprehensive Website and SEO strategies to drive organic growth and new member acquisition, including keyword research, content optimization, and technical SEO.
Managing all Brightline and Brightlife Kids brand strategy for website and SEO, including navigation and UX, and to drive new member acquisition.
Gain a deep understanding of Brightline’s member experience and marketing engagement efforts.
Expertise in organic growth to craft innovative strategies that deliver sustainable value for the organization.
Develop a comprehensive Website and SEO roadmap, manage budgets effectively, utilize and manage content library, and oversee test-and-learn initiatives to optimize performance for new member acquisition.
Develop Local Listings (i.e. Google My Business) strategy, operationalize and maximize performance for new member acquisition.
Data-Driven, Analytical Thinking:
Monitor and analyze performance metrics using tools like Google Analytics, Google Search Console, Segment, and other SEO platforms to track progress and inform decision-making.
Utilize internal and external data to measure the effectiveness of SEO campaigns, site performance, and other key performance indicators (KPIs).
Leverage data insights to refine organic growth strategies and inform decision-making.
Present data-driven recommendations and progress reports to senior leadership to ensure alignment with organizational goals.
Experimentation:
Partner with Sales, Product, and Data teams, as well as other Marketing team members, to implement regular tests and pilots that improve engagement and organic performance.
Use experimentation to identify opportunities for optimization and innovation in SEO efforts.
Collaboration:
Build strong working relationships with cross-functional teams, including Sales, Data, Product, Care, Finance, and Marketing.
Align and execute SEO strategies seamlessly to support member acquisition and engagement goals.
Content Excellence:
Source high-impact keywords for blogs, landing pages, press releases, and other content needs to target and engage key audiences.
Develop and manage SEO timelines, roadmaps, and performance reports, presenting actionable insights and recommendations to senior leadership.
Create and optimize compelling headlines, body copy, and CTAs for digital assets to maximize search visibility and conversions.
Identify opportunities for backlinking, partnerships, and content syndication to improve domain authority.
Why We Are Excited About You:
Education: Bachelor’s degree in business, marketing, communications, or a related field (Master’s preferred).
Experience: 7+ years of hands-on experience in SEO, digital marketing, or a related discipline, with a proven track record of driving measurable organic growth.
Technical Skills: Deep understanding of SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs) and principles, including technical SEO, metadata, and backlinking.
Familiarity with HTML, CSS, and content management systems; experience with platforms like WordPress or Salesforce is a plus.
Content Optimization: Expertise in crafting and optimizing SEO-driven content for various formats and platforms.
Analytical Skills: Proficiency in compiling, interpreting, and presenting web analytics data to inform strategy and measure outcomes.
Project Management: Strong organizational and project management abilities with the capacity to juggle multiple initiatives and meet deadlines.
Team Collaboration: Experience working cross-functionally, with a demonstrated ability to align SEO strategies with overarching marketing and business goals.
Adaptability: Up-to-date knowledge of search engine algorithms, trends, and emerging best practices.
Preferred Qualifications
Previous experience in a company or startup with brick and mortar locations
Previous experience in digital health startup or healthcare-related marketing is a plus
Leadership experience, with a demonstrated ability to manage teams
Total Rewards
Insurance:
Medical + Dental + Vision + Disability + Life Insurance
Time off:
14 Paid Holidays + Flexible PTO + Sick Days + Parental Leave
Stipends/Reimbursements:
Learning and Development Reimbursement
Health and Wellness Stipend
Home Office Reimbursement
Financial Wellness:
401k
Stock Options
Community:
Remote, community-focused culture
Company wide meditations
Group workouts hosted by Brightline employees!
Company Offsites
Compensation Philosophy:
At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance, level and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $129,000-$189,000.
Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce
At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon. We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected.
About Brightline
Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive.
Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.
