The role of a Social Media Marketing Manager - Tech products
Canonical was built in collaboration with the largest community of Linux advocates, open source fans and enterprise users. We’re on the look out for a metrics-driven, creative and highly organised B2B Social Media Marketing Manager, who can build ongoing engagement with this diverse and opinionated community.
Our social media provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to twitter storms over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth: developers, tech enthusiasts, security engineers.
The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They love to own campaigns, come up with creative campaign ideas and collaborate with others to make them happen. They love to learn and improve themselves, the team and the organisation. They problem solve, get hands-on, experiment, measure and use automation to make daily life easier. To succeed in this role, the candidate must be driven, organised and attentive to detail.
This role sits in the communications team reporting to the director of communications.
Location: This role will be based remotely in the EMEA region.
What your day will look like
- Create, schedule and publish content and campaigns across multiple social media channels
- Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
- Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
- Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
- Be responsible for executing A/B and multivariate growth tests
- Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
- Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
- Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.
What we are looking for in you
- Experience managing social media platforms for tech brands, part of a content team or marketing agency
- Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics)
- Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
- An analytical eye and a good sense for the type of content that performs best depending on platform and objective
- Experience with educational content funnels, and using video as a core social media marketing asset
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- Experience with project management tools like Jira and proven ability to manage a social media calendar
- Willingness to travel up to 4 times a year for internal events
What we offer you
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
🏠Fully remote working environment - we’ve been working remotely since 2004!
📚Personal learning and development budget of 2,000USD per annum
💰Annual compensation review
🏆Recognition rewards
🏝 Annual holiday leave
👶Parental Leave
🧑💼Employee Assistance Programme
🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
✈️Priority Pass for travel and travel upgrades for long haul company events
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
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