Job Summary:
The UK Marketing Manager will work tirelessly to drive awareness and generate demand for Impossible™ products in the UK market. This person is as comfortable working with sales teams as they are creative teams, demonstrating the ability to switch between creative and analytical thinking seamlessly. With a strong track record of balancing globalization and localization, this person will collaborate with cross-functional teams to support and build the market, both in foodservice and retail expansion. Notably, this role will require working closely with Impossible’s global team, driving alignment with global brand strategy while working to tailor campaigns, packaging, and activations to the local consumer. The ideal candidate is a strategic thinker that is willing to roll up their sleeves and dig into the details on everything from NPD business cases to new product launches to campaign ROI analysis.
This role will report directly to the Director of Int’l Brand Management & Marketing and will work tirelessly to shape the future of international products at Impossible™. This role is based in London, with hybrid work at home and in-person as needed (~2X / week).
- Lead all B2C and B2B marketing strategy in the UK, flexing seamlessly between trade marketing and consumer marketing activations
- Oversee all UK marketing efforts from concept to execution, from writing the brief to pulling together the launch plan to leading the execution in market
- Spearhead co-marketing plans in collaboration with our foodservice and retail partners, driving all joint business planning
- Onboard and manage agency partners, including PR, Social, Digital, Paid Media, Event etc, to act as an extension of the UK team
- Serve as the voice of the UK consumer, providing key insights to the Creative, product, and Commercial teams to inform product development and campaigns
- Collaborate with the NPD / Product Dev team to generate product messaging, claims, and packaging / artwork development
- Manage cross-functional launches to ensure open communication and coordination with sales, marketing, comms, finance, legal / regulatory, supply, nutrition, R&D, and operations
- Partner with consumer insights and quality to identify key areas to improve products. Lead the feedback throughout the product improvement process, and analyze the product improvement impacts
- Oversee all key UK contracts, including any third-party sales and marketing vendor relationships
- Manage the UK Sales & Marketing budget, working with Finance to plan quarterly / annual spend and with Accounting on monthly accruals
- Minimum of a Bachelor’s degree from a four-year college or university, or equivalent experience
- 5+ years of Marketing / Brand Management experience; strong preference for experience at a global FMCG / food companies and/or disruptor startups, specifically launching new products
- Proven track record of launching products for a brand, both growing core portfolio and developing new innovation platforms across international markets
- Depth and breadth of knowledge in marketing and brand management - You’ve written briefs, championed consumer insights in product campaigns, and worked with sales / marketing on launch plans
- Strong ability to interpret data + consumer insights to inform marketing campaigns, product launches, and more
- Strong analytical acumen -- you don’t shy away from digging into data in Excel/Google Sheets in order to inform strategic decisions
- Strong presentation skills -- you’re comfortable making presentation slides, then sharing with project stakeholders all the way to executives
- Experience working with and managing external partners, including marketing, creative, and PR agencies, distributors, co-manufacturing partners, research agencies, etc
- Excellent writing skills; you can adapt to write both business and creative documents
- Able to collaborate with multiple business owners and external partners
- Ability to manage budgets, timelines and scopes of work
- Experience working at a global brand, specifically working across multiple countries and/or on an international business unit
- Experience working in startups with a fast-paced and rapidly changing environment
- Experience working with commercial (sales), creative, and product teams, as well as a variety of agencies (creative, PR, social, digital, media)
- Willingness to travel as needed for domestic / international meetings
