Overview
About the Role- As Instacart continues its rapid expansion, we are looking to add an additional Sales Executive. This Sales Executive will be responsible for managing a book of business of non endemic brands looking to utilize Instacart's valuable audience. Sales Executives act as the main point of contact for their assigned brands and own all aspects of the advertising relationship.
About the Team- In this new role, this individual is responsible for managing Instacart’s relationships with non endemic brands both on and off platform The team’s remit is to act as strategic consultants to accelerate the revenue growth of brands on Instacart. The team works closely with internal cross-functional teams from product, comms, marketing, insights, and analytics to drive value and excitement with our partners.
About the Job
- Developing and maintaining relationships with non endemic advertisers, managing all aspects of the sales cycle for a book of business between 5-10 accounts
- Selling with thought leadership & consultative sales skills across the prioritized client base
- Leading monthly, quarterly, and annual planning and budgeting process across their client portfolio
- Analyzing and applying business insights in a way that influences clients’ investment decisions
- Independently identifies and builds relationships with executive contacts within the client book of business, by expanding contact to new client teams & senior stakeholders
- Forecasting the allocated book of business for quarterly & annualized growth
- Maintaining a high daily volume of activity including outbound calls, emails, and social selling in a transactional environment
- Developing sales collateral, case studies, and custom ‘stories’ to translate the benefits of Instacart’s platform to advertisers
- Generating weekly campaign reports and optimization recommendations, as well as monthly / quarterly reviews
- Growing your skills and having a meaningful impact on an important component to Instacart’s success and growth
- Leveraging prior experience or interest to drive meaningful growth across a new category of advertisers for Instacart
About You
Minimum Qualifications
- 3-5+ years of experience in a sales environment
- 2+ year of experience in digital advertising
- Experience in managing client relationships, and partnering to drive measurable growth
- Ability to work in a fast-moving environment and juggle multiple priorities and projects
- Comfortable analyzing and speaking to on and off platform opportunities and advertising insights and KPIs
- Excellent written, verbal and presentation skills
- Familiarity with tools of the trade (eg. Microsoft Office, specifically Excel, Google Drive)
- Experience with large data sets and ability to extract business insights from analysis (Experience in SQL, Tableau preferred)
Preferred Qualifications
- Experience selling programmatic advertising and knowing the programmatic space
- Experience selling into large agencies
- Experience working in sales at a retail media company with fast growing brands
- Consistent historic performance of achieving sales quotas, while building strong client relationships
- Understanding of both CPG and retail media media metrics to drive campaign performance
