Company Description
Working for Virtual Worker Now is a dream come true for anyone seeking the perfect work-life balance. This dynamic virtual company offers an array of exciting opportunities allowing individuals to work from the comfort of their homes, providing flexibility like no other. Their commitment to creating a positive and inclusive remote workplace environment drives their constant innovation and focus on employee satisfaction. From competitive salaries to extensive professional development programs, this forward-thinking organization recognizes the value of investing in its employees' growth and success. With state-of-the-art technology and a collaborative team of talented individuals from around the globe, working for VWN guarantees cutting-edge experiences and meaningful connections. The chance to contribute creativity within a highly supportive and engaging virtual community awaits any individual who desires autonomy, excitement, and limitless opportunities for professional advancement - making it impossible not to exude enthusiasm at the prospect of joining such an extraordinary workforce!
www.VirtualWorkerNow.com
Job Description
Responsibilities:
Manage and optimize the ActiveCampaign platform to support marketing automation strategies.
Develop and implement automated marketing campaigns, including email marketing, lead nurturing, and customer onboarding.
Create and manage customer journeys and workflows within ActiveCampaign to enhance customer engagement and drive conversion rates.
Collaborate with cross-functional teams, including marketing, sales, and customer success, to develop and execute integrated campaigns that align with business goals.
Monitor and analyze campaign performance, providing regular reports and insights to optimize marketing automation strategies.
Conduct A/B testing and implement data-driven optimizations to maximize campaign effectiveness and improve key metrics such as open rates, click-through rates, and conversion rates.
Stay up-to-date with industry trends and best practices in marketing automation, and proactively recommend innovative approaches to enhance our automation strategies.
Troubleshoot and resolve any technical issues or challenges related to ActiveCampaign, ensuring smooth operations of our marketing automation activities.
Train and educate team members on the effective use of ActiveCampaign, ensuring they have the necessary skills to execute campaigns and workflows.
Requirements:
Excellent English and French
Extensive experience working with ActiveCampaign and a deep understanding of its capabilities and features.
Proven track record in developing and executing successful marketing automation campaigns, including email marketing, lead nurturing, and customer journeys.
Strong analytical skills with the ability to interpret data and generate actionable insights to improve campaign performance.
Solid understanding of CRM and marketing automation best practices.
Proficiency in A/B testing methodologies and tools to optimize campaigns.
Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
Detail-oriented with strong organizational and project management skills.
Ability to adapt to a fast-paced and dynamic work environment.
Self-motivated and results-driven, with a strong passion for marketing automation and driving business growth.
Qualifications
Preferred Qualifications:
Certification in ActiveCampaign or similar marketing automation platforms.
Experience working in a B2B environment.
Familiarity with HTML/CSS for email template customization.
Knowledge of other marketing automation tools and integrations.
- Note: This job description is intended to provide a general overview of the position and does not encompass all tasks or responsibilities that may be assigned. The role may evolve and change over time based on the company's needs.
