Description
Job Title: Amazon Account Manager
Location: Remote
Work Shift: PST
Working Hours: 40 hours per week (Full-Time)
JOB DESCRIPTION:
We are seeking an Amazon Account Manager with expertise in listing optimization, image enhancement, and conversion rate tracking to join our team. This role is ideal for a data-driven e-commerce professional who thrives on improving product visibility, maximizing sales performance, and leveraging analytics to refine strategies.
Key Responsibilities:
Marketplace Management (U.S. & Canada):
- Manage and optimize Amazon Seller and Vendor accounts specifically in the U.S. and Canadian marketplaces to drive sales growth and ensure compliance with regional best practices.
- Oversee rules and regulations related to customs shipments from the U.S. to Amazon Canada fulfillment centers, ensuring smooth cross-border logistics and compliance with import requirements.
Listing Optimization:
- Optimize all product listings to improve visibility, organic ranking, and conversion rates in both the U.S. and Canadian marketplaces.
- Be an expert in creating and managing product variations (parent-child relationships) and product bundles to maximize sales potential.
- Conduct keyword research, backend keyword optimization, and A/B testing to enhance rankings and organic traffic.
- Ensure product titles, bullet points, descriptions, and A+ Content are fully optimized for SEO and conversions.
Image & Content Optimization:
- Enhance product images using Canva and Adobe Photoshop to align with Amazon’s best practices.
- Develop high-quality A+ Content/EBC (Enhanced Brand Content) to boost engagement and sales.
- Ensure compliance with Amazon’s image and content guidelines while improving click-through and conversion rates.
Conversion Rate & Performance Tracking:
- Track, analyze, and improve conversion rates (CVR), click-through rates (CTR), and organic ranking metrics.
- Maintain keyword index tracking to monitor product visibility and search performance.
- Utilize Amazon’s reports and third-party tools (e.g., Helium 10, Jungle Scout, Data Dive, Sellics) to identify optimization opportunities.
Advertising & Growth Strategy:
- Create and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to maximize ROI.
- Implement data-driven advertising strategies to scale product sales while maintaining ACoS targets.
- Identify new opportunities for market expansion and growth.
Account Health & Compliance:
- Monitor account health, manage performance metrics, and ensure compliance with Amazon’s policies.
- Troubleshoot listing suppressions, stranded inventory, and account health issues proactively.
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Requirements
Qualifications:
- Minimum of 4 years of experience managing Amazon Seller/Vendor accounts, with a strong focus on listing optimization and data-driven growth strategies.
- Proven ability to increase conversion rates through listing and image optimization.
- Expertise in variant (parent-child) listing creation and bundle optimization.
- Experience managing Amazon accounts in both the U.S. and Canada, with knowledge of marketplace-specific requirements.
- Proficiency in Amazon Seller Central, Vendor Central, and Amazon Advertising Console.
- Strong analytical skills with experience using Helium 10, Jungle Scout, Sellics, or similar tools for performance tracking.
- Hands-on experience with A/B testing and conversion rate optimization strategies.
- Ability to analyze traffic, keyword rankings, and sales trends to drive data-backed decisions.
- Strong knowledge of Amazon SEO, keyword indexing, and backend search term optimization.
- Experience with Amazon FBA, inventory management, and fulfillment strategies.
- Proficiency in Canva and Adobe Photoshop for image and A+ Content optimization.
- Knowledge of cross-border shipping regulations and customs compliance for shipments from the U.S. to Amazon Canada fulfillment centers.
- Excellent communication skills, both written and verbal, with the ability to collaborate with internal teams and clients.
- Ability to manage multiple tasks and projects in a fast-paced environment while meeting deadlines.
