We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 180 health systems and over 1,000 hospitals and centers across 49 states rely on our award-winning products to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.
Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MD, MA, MI, MO, MT, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.
As a Product Marketing Manager, you will be an integral member of the LeanTaaS growth marketing team. We are looking for exceptional Product Marketing talent to help us drive iQueue product lines to the next level of growth.
This role will be a key position in our Marketing team and is an amazing opportunity for a driven individual who wants to grow professionally with a fast growing, well funded healthtech startup. This role will own the end-to-end responsibilities for the Product Marketing function for our one market-leading products. The Product Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead a product’s go-to-market strategy. The Product Marketing Manager must work cross-functionally within the Marketing team, unifying and motivating peers from different teams (Product Management, Customer Success group, Sales and Sales Operations).
Work will start with clearly devising and articulating the messaging we bring to market based on a deep understanding of customer segments, market needs, competitive alternatives and our differentiators. The Product Marketing Manager will also devise and lead the development and deployment of the marketing plan that brings that message to our Business Development and Account Executives in the Sales team. The Product Marketing Manager will be responsible for the marketing originated and marketing influenced demand generation activities and will work closely with the Director of Demand Generation and Director of Communications to create provocative messages as part of marketing campaigns.
The successful candidate must be flexible, self-sufficient, a team player, a hands-on doer, a strategic thinker with an attention to detail, and passionate about healthcare.
\n- Define the target market(s) and persona(s). Conduct market and customer research to gather insight about the market, personas, buyer needs and purchasing process
- Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint for Sales and Marketing teams
- Develop product-level Marketing plan, Sales Enablement plan, launch plan and solution handbook for use by Marketing and Sales
- Collaborate with Marketing peers and resources to produce relevant content - web-pages, articles, press releases, customer testimonials, and campaigns - for target buyers
- Develop Sales Enablement tools such as competitive comparison guides, messaging maps, FAQs, PowerPoints, etc
- Provide market and buyer insights to drive the development of campaign strategies, including demand creation and reputation building
- Develop customer testimonials and case studies, working with the content Marketing team, for external and internal use
- Monitor and report on the performance of market-facing marketing programs and sales enablement programs
- Work with the Marketing team to execute creative, cohesive, and integrated Marketing programs that increase product awareness and generate interest
- Create compelling collateral (e.g. product videos, whitepapers, case studies, data sheets, infographics etc) to articulate the benefits of the product to future customers
- Plan, organize, and facilitate webinars
- Support the Business Development and Sales teams with email campaigns and collateral
- Develop and maintain competitive intelligence matrix
- Support Marketing and Product teams with product launch activities
- Support the team with market analysis
- Assist in the planning and execution of Marketing events (e.g. conferences)
- Support the team in managing the Marketing asset library
- Manage updates to internal product solutions resources site
- Bachelor’s Degree in Business, Marketing, Healthcare Technology, Hospital Administration or Communications or equivalent year of related experience
- 5 years of Product Marketing or Customer Relationship experience with a progressive technology vendor
- Strong preference for hospital-related healthcare domain experience specifically in perioperative workflows, data, EHRs, personas
- Passion for writing and messaging
- Understanding for language that resonates with technical and administrative provider decision-makers
- Experience communicating with and influencing individuals across an organization
- Strong analytical skills and business judgment, with the ability to discern market requirements from market preferences
- Motivated, creative and analytical
- Exceptional written and oral communication skills
- Ability to multi-task and successfully execute projects on-time
- Strong interpersonal/collaborative skills
- Strong project management skills with exceptional attention to detail
- Passion for solving healthcare problems
- Preferred Product Marketing experience: ideally with EHR, med device, pharmacy, or services experience focused on marketing to healthcare systems
- Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
- Competitive compensation package that includes base salary, target bonus, and stock options
- 401(k) Match
- Comprehensive healthcare benefits
- Generous Paid Time Off and Parental Leave
- Monthly reimbursement for Skill Building
- Monthly reimbursement for Wellness, Transportation, and/or Home Office
- Education Reimbursement for select courses/programs
Vaccination policy
We have an obligation to protect our employees, our customers, and the patients of our customers. Therefore, COVID-19 vaccination is required to work from the office, attend in-person company events, or to travel on behalf of the company.
Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to accommodations@leantaas.com. LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.
