Our mission at Misen is simple: to create unreal cookware for real people, and to offer it an unreal price. Each person on our team is passionate about making quality cookware more accessible and making cooking more joyful. Because what could be more joyful than creating, sharing, and devouring a delicious meal? (Getting hungry now, in fact!)
In the past year we have rebuilt the company from back to front: brought CS in-house, switched tech platforms of every sort with the exception of Shopify and Klaviyo, changed 3PLs, moved to dual node – all with the intent to support strong growth without headaches.
Before we press the pedal on marketing, we still have one major area left to fix: take our simple value proposition and translate it into a clear, compelling, and distinctive visual brand which reflects all these values.
Our goal is to transform Misen into a brand that feels fresh, alive, and human – one that stands out, is as innovative as our products, and not trendy for trend’s sake. Our brand voice strives to be real, friendly, positive, direct, playful, passionate, self-assured and humble – and we’re looking to hire a brilliant creative who naturally embodies all of those qualities!
In this important role, you will oversee the art direction and graphic design for all areas of Misen.com, including site, UX, marketing, social media, and packaging design. You will be a key player in ensuring visual and voice consistency across all channels. You will help us forge a brand that our customers connect with and everyone on the team feels proud to be a part of. You will have a strong voice here.
The ideal candidate:
A big picture thinker and problem solver – both!
Able to come up with fresh ideas and carry them through to completion.
Believes in flawless execution and has an obsessive attention to detail.
Is super collaborative, loves dialogue, and enjoys wearing many hats.
Loves being organized and organizing.
Adores food.
What you will do:
Create website assets, including homepage, collections, navigation, and blog.
Create email marketing campaigns and flows leveraging SMS and email.
Create organic social media campaigns and assets (Instagram, TikTok, Pinterest).
Create paid social / digital advertising assets.
Create merchandising assets, for both the website and the unboxing experience.
Create packaging, including boxes and other collateral.
Work closely with CCO and Head of Marketing to plan photography from concept through production, including both lifestyle and product.
Work closely with Marketing team to develop and maintain content calendar.
Oversee special projects including as partnerships and kickstarter campaigns.
Report to the Chief Creative Officer.
Skills you will need:
Excellent communication skills. You are constantly getting positive feedback about how you express yourself, both in person and in writing as are we!
Creativity. (Well, duh, look at the title!) But once your brain gets going, it can’t stop.
Collaboration truly pushes you to do your best – you thrive on the back and forth not only with other creatives, but also with colleagues from other departments.
Curiosity. You don’t mind questions, because you realize that in a trusting and transparent work environment, questions are not hidden criticisms. You yourself ask a lot of questions, because clarity allows you to do outstanding work.
A strategic mindset, an analytical approach to decision-making. You’re data driven, and like to dig into the performance numbers to learn what’s working, and what’s not.
Deep brand intelligence. You can identify brands you love and can articulate why.
You’re not a writer, but you can come up with a good headline or copy that gets high five emojis from the ‘word people’
Experience you need:
8-12 years in a Design role, ideally 2-3 years in Leadership role.
E-commerce/D2C background.
Expertise with email platforms and creating templates using best practices.
Expertise in InDesign, Photoshop, Illustrator.
Experience with Figma a plus.
Nimble in creating gifs and editing video.
You will fit right in if you are:
Someone who tends to come to the table with several ideas, and likes to flesh out a few of them before making a final call.
A self-starter and a problem solver. You will neither be micromanaged, nor abandoned. We expect you to own your area of expertise and speak up when you need help, but we’ll be there to back you up.
Someone who takes their work seriously, but does not take themselves too seriously.
Someone who loves feedback – both giving it and getting it.
Self aware. You own your own behavior and can comfortably discuss mistakes, because we all make them.
Most efficient working in a fast-paced, startup environment.
Eager to learn about how all the pieces of a D2C business fit together.
Funny! You appreciate cleverness and wit, and adore concepts that work on different levels.
A caring colleague and all-around decent human being.
Obsessed with food and/or cooking.
Candidates must submit a link to their online portfolio or send work samples when applying.
Here’s what to expect in the first few months:
Early October :
Get quickly up to speed on Misen’s project management tools and systems.
Contribute to content planning meetings and help map out Q4 marketing.
Design email campaigns and social posts.
Start managing and working with f/t Designer.
Evaluate what kind of freelance help we may need, build a bench of resources.
Help with photo shoots that will already be scheduled.
October/November
Assume primary responsibility for executing email, social, and site assets.
Revamp Klaviyo email templates so they look way better, but still use best practices.
Work with marketing team and CCO on an overhaul of auto generated email flows.
Plan and execute Black Friday / Cyber Monday promotions.
Holiday ad campaign creation.
Site revisions using new, improved photography.
December/January
Help map out 2025 brand refresh.
Help plan Q1 2025 Marketing campaigns.
Whatever else we collectively decide (yes, with you!) that drives the business forward by way of creative.