At Moxie, we empower entrepreneurs to launch, run, and grow their own aesthetics businesses with a combination of software and services. In less than 2 years, we have grown from an idea to a team of 50, with a business that is in the top-decile in terms of growth, and a remote-first team that has been self-described as high-trust, low ego, high output.
Role Overview
Moxie, a fast-growing Series A vertical SaaS company, is on the hunt for a Product Marketing Manager that is both an astute storyteller and a precise project manager—someone who knows what story will resonate with our audience of entrepreneurial healthcare professionals and can execute to bring that story to life across channels and campaigns.
This is a high-impact, hands-on role within our small but mighty marketing team, reporting to the Head of B2B Marketing. As our first PMM, you’ll play a crucial role in crafting and communicating the value of Moxie to our customers, our prospects, and the market at large.
Your work will be instrumental in helping us meet our ambitious growth goals by establishing us as the go-to-source for launching and growing a business in aesthetic medicine. You’ll also define and execute go-to-market strategies, driving product awareness, demand, and adoption.
Key Responsibilities
Product Positioning & Messaging: Craft compelling product narratives that resonate with our target audience. Own the creation and refinement of product messaging and proof points, ensuring consistency across all channels.
Thought Leadership and Content Creation: Lead our thought leadership program by creating and promoting content that positions our company as an industry leader. This includes writing white papers, blogs, case studies, videos, and presentations for industry events that drive engagement and educate our audience about our products and industry trends.
Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates. Collaborate with product, sales, and provider success teams to ensure alignment and smooth execution.
Sales Enablement: Develop sales tools, training materials, and collateral that empower our sales team to close deals effectively. This includes product demos, presentations, battle cards, and more.
Market & Customer Insights: Conduct market research and gather customer insights to inform product development, marketing strategies, and competitive positioning.
Collaboration & Communication: Work closely with cross-functional teams to ensure product marketing initiatives are aligned with overall company objectives and timelines.
Qualifications
4+ years of experience in product marketing, preferably within a startup or high-growth environment.
Proven ability to develop and execute successful go-to-market strategies.
Strong writing and content creation skills with experience in thought leadership.
Adept and detail-oriented project manager with proven success in driving cross-organizational projects to successful and on-time completion
Excellent communication and collaboration skills, with the ability to work effectively across teams.
Strategic thinker with a strong analytical mindset, using data to help make sound decisions.
Comfortable with ambiguity and wearing multiple hats in a growing company.
Bonus Points: Passion for and experience with beauty/aesthetics/medspas
