Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.
Our Senior Digital Marketing Manager will focus on SEO to enhance visibility in Organic Search for our Partner institutions. Leading a team of Analysts, you’ll develop and execute strategies across a range of digital marketing needs, from sitemaps and keyword research to content creation processes and UX improvements. This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives.
You’ll be instrumental in establishing and refining processes for timely website reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow organic traffic and increase lead volume across a managed portfolio of websites.
\n- Leadership & Team Management: Lead and mentor a team of two analysts, providing guidance in executing best in class SEO strategies and fostering professional growth
- Strategic Development: Design and implement comprehensive digital marketing and SEO strategies to prospect generation and conversion funnel improvements
- Cross-Functional Collaboration: Work closely with the paid media team, creative teams, developers, and content writers to ensure cohesive and effective marketing execution across all platforms
- Performance Analysis: Utilize analytics tools (e.g., Google Analytics, SEMrush) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement
- SEO Optimization: In conjunction with your team, conduct keyword research, technical audits, and competitive analysis to identify optimization opportunities and implement best practices
- Communication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions
- Market Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction
- 5-7 years SEO and digital marketing growth experience
- Bachelor’s degree or equivalent certifications/experience
- Strong foundational understanding of SEO principles and recent updates in the industry
- Strong research skills
- Working knowledge of Google Workspace (Docs, Slides, Sheets)
- Excellent verbal and written communication and presentation skills
- Expertise with industry-relevant tools, including Google Analytics, Search Console, SEMRush, WordPress, Moz
- Ability to think creatively with a desire to continue learning new skills
- Ability to work effectively in dynamic, rapidly changing, team-based environment
- Work from our beautiful NYC office OR the comfort of your home office!
- Great compensation package!
- 401K + match, bonus potential, and equity opportunities
- Tools you need on us! Mac is our computer of choice
- Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
- Paid Parental Leave
- Pre-tax commuter benefits
- 4 weeks paid vacation + 10 paid holidays + paid sick leave
- Access to mental health services like Ginger and Talkspace
- Annual education stipend for lifelong learning
- Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
At Noodle, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.
Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.
