Logo for Objective, Inc.
Inside Sales Lead
Objective, Inc.
Posted on 9/24/2024
Description

Company Description

Dentsu is a modern marketing solutions company. Our mission is to help clients progress in a world of change. Businesses rely on our integrated network of agencies and specialized practices to promote meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Job Description

The Inside Sales Lead is responsible for lead generation, nurturing, qualification, and origination of qualified opportunities in the Merkle sales pipeline.  This individual will work closely with the Growth Officer, Marketing, and Enterprise Sales Leads to drive incremental, net new pipeline for the organization against a set of targeted prospects in the verticals we serve.  The individual will also support the qualification of inbound leads from events, marketing promotions, and Merkle thought leadership campaigns.  This role is ideal for a highly motivated, quick learner who can operate independently to help lead sales efforts at the top of the Merkle pipeline.  This role will require the candidate to be well versed on the capabilities they represent and able to identify cross-sell within other capabilities within the company.  A dynamic personality with a competitive spirit and drive to reach decision-makers is essential.

  • Meet sales quota goals of generating new qualified opportunities and prospect engagements
  • Develop and execute high-volume lead generation campaigns specific to Merkle’s services and assigned accounts
  • Originating and responding to new logo opportunities via an established lead management process
  • The ability to qualify opportunities and align prospect needs to Merkle’s capabilities
  • Working with Sales Growth Officers and Enterprise Sales Leaders to drive new logo revenue
  • Drive prospect and client engagements in support of Merkle’s thought leadership and events
  • Ensure accuracy and timeliness of the established Salesforce processes for prospects and opportunities 
  • Work closely with Marketing to ensure the availability of suitable collaterals for offerings
  • A solid ability to build relationships, immediately and over time, with economic buyers, decision-makers, operators, and influencers across large, complex enterprise organizations
  • A solid ability to build internal relationships with key stakeholders and business partners
  • Analyzes customer business goals, objectives, needs, processes, and existing capabilities
  • Applies business outcome-based sales principles and demonstrates relevant and transferable company experience in developing, leading, and executing lead-generation campaigns
  • Understand the prospect and client decision-making process and organizational map
  • Establishes trusted relationships with senior executive buyers and other client executives to originate new opportunities to position our capabilities
  • Develops and maintains an accurate, high-quality pipeline that’s aligned with our company’s sales process
  • Travel

Qualifications

  • Bachelor’s degree from an accredited college/university.
  • 5 years of consultative sales experience in marketing technology and agency services
  • Experience originating and qualifying extensive, complex sales opportunities
  • Knowledge and understanding of the database marketing and agency marketplace
  • Knowledge and an understanding of the marketing cloud and ad-tech marketplace
  • Ability to propose solid solutions to meet customer requirements
  • Must have solid knowledge of Marketing Technology, Data and Analytics, and Digital Agency
  • Experience in or more of the following verticals: Financial Services, Insurance, Travel, Media, Entertainment, Non-Profit, High Tech or Retail will be an added advantage
  • Strong ability and desire to prospect and nurture relationships of account decision-makers
  • History of success working within an individual and team environment
  • Must have a history of quota attainment
  • Deep general business knowledge and acumen
  • Innovative and creative
  • Viewed as well-connected and networked
  • Exceptional communication and presentation skills
  • Ability to lead through influence over authority
  • Strong collaboration capabilities are critical to this role

Additional Information

The anticipated salary range for this position is ($78,000-$126,500). Additionally, this position is eligible for commission following the terms of the company's plan in effect at the time the commission is earned. The company's commission plans are subject to change.Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com 

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

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