The Role
As Director of Marketing, you will play a crucial role in attracting and engaging top-target prospects and expanding Orum’s brand awareness and category position. Leveraging your expertise in account-based marketing, campaign execution, and growth marketing, as well as your substantial understanding of the B2B payments industry, your primary focus will be to work closely with the Sales and Product teams to build a cohesive ABM strategy targeting key enterprise accounts to accelerate opportunities and drive measurable business outcomes. You will oversee a holistic marketing plan that includes: the ABM responsibilities along with Demand Generation, Sales Marketing, Brand Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing. This is a critical role, requiring a strategic thinker with hands-on experience executing ABM campaigns, a deep understanding of the sales cycle, and a passion for developing data-driven marketing programs in collaboration with cross-functional peers and agency partners.
The Opportunity
The Director of Marketing role is being filled at an exciting time when our business is experiencing significant growth. You have the opportunity to further optimize our go-to-market motion — all while positioning Orum to meet and exceed enterprise acquisition and brand awareness goals. A key measure of success will be growing revenue by driving growth in key enterprise categories while collaborating with Sales, Customer Success, and Product leadership.
The Team
The Director of Marketing will be a member of the Commercial team, the team responsible for leading and executing the company’s commercial strategy to maximize revenue growth and market share. The department includes the Marketing, Sales, and Customer Success functions.
Your Impact
Within 1 Month
- ABM Strategy: Lead the creation of Orum’s ABM strategy focusing on high-value accounts and enterprise-level clients. Put in place required resources and ensure alignment between Marketing and Sales, and Product to deliver personalized and impactful experiences – always being sure to leverage our brand positioning.
- Account Targeting & Segmentation: Use data and insights to define, segment, and prioritize high-potential accounts. Collaborate with Sales and Product to identify target accounts, and personas to ensure a laser-focused, highly relevant approach.
- Marketing Resources: Begin to direct agency partners and external resources already in place for Demand Generation, Sales Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing.
Within 3 Months:
- Campaign Launch and Execution: Lead the execution of the ABM strategy, overseeing multichannel ABM campaigns across email, display ads, content marketing, events, and social media. Measure, analyze, and optimize the performance of campaigns to ensure maximum ROI.
- Content & Messaging Strategy: Oversee the development of tailored content, messaging, and assets for specific target accounts, using deep insights and personalized narratives to engage prospects at every stage of the funnel.
- Analytics & Reporting: Establish KPIs to track ABM campaign performance and results of the holistic marketing plan. Deliver regular reporting on key metrics such as account engagement, pipeline velocity, sales cycle, and revenue impact.
- Leadership & Team Development: Manage external agencies, consultants, and internal resources to achieve a holistic marketing strategy across Demand Generation, ABM, Sales Marketing, PR/Communications, B2B Events, and Product Marketing to achieve commercial goals.
- Technology & Tools: Leverage marketing automation, CRM, ABM platforms, and full marketing stack (e.g., HubSpot, Sprocket Rocket, Notion, Gong, Salesforce, Loom, Figma, etc.) to streamline processes, personalize campaigns, and track account engagement.
Within 6 Months
- Measurable Growth: Optimize and iterate on the holistic marketing plan, including the new ABM strategy, to achieve customer growth and revenue targets.
- Strategy and Execution For Continued Growth: Establish and report on key performance indicators (KPIs) for marketing success, using actionable insights to create and iterate strategy and execution plans.
You Should Have Some Combination Of The Following Experiences And Skills:
- Proven experience of 8+ years in marketing roles within the payments industry or related fintech field.
- Deep understanding and hands-on experience executing ABM best practices that drive customer adoption and revenue growth.
- Strong analytical and strategic thinking abilities, with a data-driven mindset to measure and optimize marketing performance.
- Experience in managing paid acquisition campaigns and optimizing SEO strategies.
- Experience in planning and executing B2B events and sponsorships.
- Experience managing end-to-end product marketing launches and executing sales enablement.
- Exceptional communication and presentation skills, with the ability to distill complex concepts into clear and persuasive messaging.
- Proficiency in market research and competitive analysis techniques.
- Proven track record of managing multiple projects and priorities in a fast-paced, deadline-driven environment.
- Flexibility to adapt to changing business needs and priorities with prior experience working with early to mid-stage companies a plus.
Pay Transparency
At Orum, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. Base salary is market-driven at the point in time of offer and is based on tier 1 market data. The base salary for this role will range between $198,000 to $226,000. This salary range may be inclusive of several levels at Orum and will be narrowed during the interview process based on a number of factors, including the candidate’s experience and qualifications.
Not sure if you meet the qualifications? Keep reading…
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have the appropriate qualifications, but don’t meet every single point on the job description, we encourage you to apply. We promise to review your application.
Orum.io provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to developing a barrier-free and inclusive recruitment process and work environment. If you require any accommodation, please email us at talent@orum.io and we’ll work with you to meet your accessibility needs.
