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Our client, an US based company, is seeking a talented SEO/PPC Specialist to join their team. As an SEO/PPC Specialist, you will be responsible for optimizing the company's online presence through SEO strategies and managing PPC campaigns to drive targeted traffic and increase conversions.
Responsibilities:
- -Optimizing website content to improve organic search rankings.
- -Conducting keyword research to identify valuable search terms.
- -Analyzing website performance using tools like Google Analytics and Google Search Console.
- -Developing and implementing strategies to increase site visibility and traffic.
- -Building backlinks and improving site authority
- Set up and manage PPC campaigns on platforms like Google Ads, Bing Ads, social media, and Amazon.
- Choose appropriate campaign types (search, display, video, shopping) based on marketing goals.
- -Campaign Creation and Management
- -Keyword Research:
- -Ad Copywriting and Design:
- -Bid Management and Budget Allocation:
- -Retargeting (Remarketing)
- -Performance Monitoring and Optimization
- -Reporting and Analysis
- -Landing Page Optimization
- -Competitor Analysis
- -Keeping Up with Industry Trends
- Proven experience as an SEO Specialist or PPC Specialist, with a strong understanding of SEO and PPC principles and best practices.
- In-depth knowledge of keyword research, on-page optimization, and technical SEO.
- Experience managing PPC campaigns on platforms like Google Ads and Bing Ads.
- Strong analytical skills and proficiency in tools like Google Analytics and Google Ads/Bing Ads reporting.
- Excellent written and verbal communication skills.
- Ability to work remotely and independently, managing multiple projects and priorities.
- Google Ads and Google Analytics certifications are a plus.
- Competitive Salary in US$
- Work From Anywhere
- Time flexibility (outcome-oriented)
- Competitive bonuses based on performance