What this job can offer you
The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.
This role offers the opportunity to embark on a dynamic journey as you take the reins in developing and executing go-to-market plans for cutting-edge product features and updates as well as the opportunity to drive the acquisition, activation, retention, and expansion of a new product.
Delve into user research and product usage data to glean insights into customer needs, using this knowledge to identify growth opportunities. Collaborate closely with diverse cross-functional teams, including product managers, sales, design, PR, and engineering, to craft comprehensive go-to-market strategies and spearhead impactful product launches.
This position provides a unique opportunity to shape the success of innovative products while working collaboratively with a diverse array of talented professionals.
What you bring
- Strong experience in product marketing and go-to-market strategy and execution
- Experience in payroll/finance software companies
- Proven expertise in growth marketing
- Superior writing and communication skills, deep customer empathy, and a knack for storytelling that can engage diverse audiences, from junior HR ops to CPOs, and differentiate Remote
- Exceptional organizational, analytical, and project management skills with the ability to manage complex, interdependent projects and keep various work streams on track
- Writes and speaks fluent English
- It's not required to have experience working remotely but considered a plus
Key Responsibilities
- Define and execute strategies needed to reach different customer segments: listen to users and prospects and work to get qualitative and quantitative insights that inform your work (messaging, positioning, etc) to attract, convert, and retain customers. You understand and enable the entire lifecycle of our relationship with customers;
- Advocate for our existing and prospective users, be informed about our competitive landscape, and develop a clear vision for our product strategy;
- Develop product positioning and messaging informed by user research, market insights, and understanding of our industry;
- Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering as well as Content and Performance Marketing leads—to develop go-to-market strategy and drive launches for our products;
- Enable user-facing teams at Remote—from Sales and Customer Success to working closely with Finance and Operations on pricing and product initiatives.
- Help execute industry partnerships, working closely with senior leadership.
Practicals
- You'll report to: Manager, Product Marketing
- Team: Marketing - Product Marketing
- Location: EMEA
- Start date: As soon as possible
Remote Compensation Philosophy
Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.
At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.
The base salary range for this full-time position is between $46,250 USD - $104,050 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
Application process
Roughly 4 hours across 4 weeks
- Interview with recruiter
- Interview with future manager
- Interviews with team members (no managers present)
- Interview with General Manager or Executive (optional)
- Prior employment verification check
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