What this job can offer you
We are looking for a dynamic team member to take part in developing and executing the marketing strategy for our technology partnerships as a Sr. Partner & Product Marketing Manager. Remote has developed a multi-faceted API that enables partners to embed Remote’s capabilities directly into their platform or integrate with our system and seamlessly sync mutual customer data between platforms.
Building on the success of initial implementations over the past year, we are now expanding the team. This role offers the opportunity to create partner personas, support new partnership acquisition efforts, design and implement go-to-market messaging, and launch new product campaigns that will drive this exciting segment of our business forward.
You’ll work closely with our General Manager of Technology Partnerships and team members across sales, marketing, product, and design to gather and analyze customer insights that inform Remote’s technology partnership strategy. You’ll shape the success of our program and create new revenue streams for Remote by building buyer profiles, communications, and collateral for each type of partnership. Your work in crafting comprehensive product messaging with our partners’ stakeholders will be leveraged internally and externally to drive impactful to go-to-market launches.
What you bring
- Strong experience (at least 5+ years) in product marketing, content creation, and go-to-market strategy and execution with a focus on clearly defined KPIs
- Strong experience (at least 2+ years) with API integration and open integration partnerships
- Superior writing and communication skills, deep customer empathy, and a knack for storytelling that can engage diverse audiences, from engineering leads to CEOs
- Exceptional organizational, analytical, and project management skills with the ability to manage complex projects with stakeholders inside and outside the organization
- Strategy-, data-, and results-driven team player who thrives in a fast-moving, dynamic, and async collaboration environment
- Prior experience with CRM (e.g. Salesforce), marketing automation (e.g. Outreach), partnership mapping (e.g. Reveal), and website management (e.g. Contentful) tools
- Experience in B2B SaaS, HR and/or fintech industry strongly preferred
- Writes and speaks fluent English, American English preferred
- It's not required to have experience working remotely, but considered a plus
Job Responsibilities
- Define and execute personas needed to reach different external partner stakeholders. Listen to users and prospects and work to get qualitative and quantitative insights that inform your work. Filter insights into the go-to-market messaging and strategy to attract and convert target prospects, engaging the right stakeholders from the partner’s organization at the right time with the right message.
- Support partnership BDs in identifying segments where our solutions can provide business value to the partner’s customers. Develop targeted outbound and inbound resources (landing pages, one pagers, email sequences, paid campaigns, etc.) that will help them recruit technology partners to implement and resell Remote to their customer base via the Remote’s embedded solution.
- Advocate for our existing and prospective technology partners, be informed about our competitive landscape, and develop a clear vision for our program’s positioning and messaging.
- Work with design and development teams to build collateral, trainings, playbooks, and other documentation to educate internal and external stakeholders on our technology partnership products.
- Ideate, develop, launch, and optimize go-to-market and co-marketing promotions (webinars, content sharing, landing pages, email campaigns, social posts, advertising, etc.) with our partners’ marketing teams.
- Collaborate with the marketing analytics team to implement dashboards for measuring success across the technology partnerships channel. Develop insights on program performance and identify opportunities for improving outcomes.
Practicals
- You'll report to: Manager, Product and Partner Marketing
- Direct reports: None. This is an individual contributor role.
- Team: Marketing
- Location: For this position, we welcome everyone to apply, but you’ll need to be able to work either in US or EU friendly timezones.
- Start date: As soon as possible
Remote Compensation Philosophy
Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.
At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.
The base salary range for this full-time position is between $46,250 - $130,050. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
Application process
Roughly 4 hours across 6 weeks
- Interview with recruiter
- Interview with future manager
- Interview with Manager, Product Marketing
- Interviews with team members (no managers present)
- Interview with General Manager of Technology Partnerships
- Prior employment verification check
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