Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description
The Cash App Engagement & Retention Marketing team works to build and maintain deep, personalized, and long-term relationships with our customers by understanding their needs and how to nurture and meet those needs, how best to communicate with them, and how to drive continued positive brand sentiment. Our activities are quantitatively and qualitatively data-driven, innovative, and impact-driving. We’re looking for a Lifecycle Marketing Associate to join our team.
You’ll work collaboratively with Marketing Operations, Creative, Marketing Analytics, Integrated Marketing, Product, and Data Science to build campaign strategies and execute against them. This role will help manage the early customer lifecycle, executing communications strategy to increase activation and product adoption of new customers across owned channels, including email, in-app messaging, and push notification. We’re looking for someone who has previously shaped and successfully managed CRM strategy with proven results that deliver to business objectives.
This role is both technical and strategic. It requires a marketer with strong organizational and communication skills who is comfortable working in a fast-paced environment while managing multiple projects simultaneously. The marketer should also feel comfortable with CRM tooling, considering our capabilities and how our tools can enhance personalization, testing, and dynamic content. It also requires someone who has a customer-first mindset and prioritizes the customer experience through driving a strong POV around the channel and targeting strategies that put our customers first.
Key Responsibilities:
Develop compelling content strategies to engage Cash App customers, in partnership with our creative team.
Project manage campaigns end-to-end, including developing campaign strategy, driving the creative review process, collaborating with designers and copywriters, identifying target audience segments, and capturing and reflecting feedback from multiple stakeholders
Execute campaigns using our CRM tools to build, QA, deploy, and monitor campaigns.
Contribute to and build the CRM personalization strategy to ensure CRM communications are relevant and personalized to individual customers based on customer attributes, usage behavior, and segmentation.
Understand Cash App’s customer base deeply in order to create and deliver thoughtful content that will resonate with them.
Create strategic experimentation roadmaps, including identifying target audience segments, developing campaign strategies, collaborating with design and marketing, analyzing performance, and iterating for optimization.
Monitor and maintain performance and health of lifecycle channels, including email, push, and SMS channels with regard to audience segmentation, content, list hygiene, and deliverability.
Collaborate with Product teams to incorporate product education content into lifecycle strategies.
Work with our Analytics team to measure the impact of your work, develop benchmarks, report regularly on campaign progress and performance to marketing stakeholders, and identify opportunities for growth and optimization.
Qualifications
4+ years of experience in CRM/lifecycle, preferably in a B2C technology company
Proficiency in CRM tools (ex: Braze, Iterable, Klaviyo, Salesforce Marketing Cloud, Moveable Ink)
Experience and understanding of campaign strategy development, project management, and end-to-end campaign execution
Experience building emails in a WYSIWG environment
Self-starter with a strong sense of ownership and the drive to grow your career in growth marketing in a fast-paced, high-growth, and at times, ambiguous environment
Experience managing multiple projects simultaneously with competing priorities and tight timelines
Experience working and communicating effectively with a variety of stakeholders including Legal/Compliance, Marketing Operations, Brand & Partnership Marketing, Creative, Product, and Engineering
Excellent understanding customer journey analysis & development with the ability to think through the lens of the customer
Experience analyzing marketing performance, including pre-campaign experimentation planning through post-campaign analysis using channel and customer data and metrics, and interpreting data to generate actionable insights
Strong Google Sheets and analytical skills to develop a targeted approach and drive actionable insights
An understanding of CAN-SPAM, GDPR, APA and CCPA compliance
Startup experience strongly preferred
Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $111,700 - USD $167,500
Zone B: USD $103,800 - USD $155,800
Zone C: USD $98,200 - USD $147,400
Zone D: USD $89,400 - USD $134,000
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
US and Canada EEOC Statement
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We’ve noticed a rise in recruiting impersonations across the industry, where individuals are sending fake job offer emails. Contact from any of our recruiters or employees will always come from an email address ending with @block.xyz, @squareup.com, @tidal.com, or @afterpay.com, @clearpay.co.uk.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.
